Vivobarefoot's new campaign highlights benefits of minimal footwear

It has always been said that shoes require support and cushioning to support the health of the feet, but what has become normal is not natural, Vivobarefoot said in a press release.

Thick soles, narrow toe boxes and excessive cushioning have all become the norm in shoe design and are making feet weaker, according to the research by Liverpool University. Cushioned shoes are changing how feet naturally function leading to reduced mobility and stability, attributes all humans rely on.

Further research from Liverpool University also showed that a reduction in foot strength due to cushioned shoes are directly impacting mobility and stability, which is impacting the health system. The research identified that walking and moving barefoot or wearing minimalist footwear over 70 per cent of the time will help stop this issue.

"Big athletic brands are making big money businesses selling 'stabilising' sneakers, that only present a slightly less destructive alternative to their traditional offering, attempting to reduce - not reverse - the damage their very shoes and 'innovation' are causing. That's why we make wide, thin & flexible footwear to mimic the barefoot condition, using the science and research on foot health to support out footwear design. We want to help make a healthier movement focused world,” said Vivobarefoot founder, Galahad Clark.

Vivobarefoot creates wide, thin and flexible footwear using science and research to ensure that the feet move the way nature intended, the release said.

Fibre2Fashion News Desk (KD)