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Walmart.com launching new home shopping features
02
Jul '18
Courtesy: Walmart
Courtesy: Walmart
Walmart.com plans is launching new home shopping features - 3D Virtual Shopping Tour and “Buy The Room”, two new ways for customers to browse, discover and be inspired by its home assortment. About four months back the company had launched the new digital shopping experience for home on Walmart.com aligned with how customers browse and shop the category.

3D Virtual Shopping Tour enables customers to take a virtual shopping tour of a curated apartment showcasing nearly 70 items from both national brands and our private label offerings. As they virtually explore the apartment, customers simply click on different products in each room to get more information.

With `Buy the Room’, to be introduced in July, the company is introducing a completely new way for customers to buy an entire look quickly and easily.

“We know that many customers shop for their dorm rooms or apartments in the summer months, and we also know that many of them tend to buy certain items together. For the first time, we’re making it possible to add a group of items to cart to buy a complete look. Initially, we’ll have five curated collections with each room featuring up to 20 of the most sought-after items college students search for and purchase. As someone who is obsessed with good design, I would have loved to have such a stylish living space when I was in school,” Anthony Soohoo, SVP and group general manager, Home, US e-Commerce, said.

“While we are launching these new features for dorm rooms and small space living, we know that they could have applications elsewhere and will continue to listen to customer feedback to determine how to implement them more broadly on the site. We also continue to build our assortment of great merchandise for all home shoppers, including a new coastal style that is popular with our customers in the summer months,” Soohoo said.

Since launching the new home experience back in February, the company has been hearing great feedback from customers commenting on the stylish home décor at affordable prices. “With the addition of the 3D Virtual Shopping Tour and Buy the Room, browsing and shopping for your home will be even easier,” Soohoo added. (SV)

Fibre2Fashion News Desk – India


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