One of the primary use cases for voice shopping will be the ability to build a basket of previously purchased everyday essentials. “That’s why we decided to deeply integrate our Easy Reorder feature into Google Express. This will enable us to deliver highly personalized shopping recommendations based on customers’ previous purchases, including those made in Walmart stores and on Walmart.com. To take advantage of this personalization, customers only need to link their Walmart account to Google Express,” Marc Lore, president and CEO, Walmart US e-commerce, wrote on the company’s blog.
Next year, Walmart will also leverage its 4,700 US stores and its fulfillment network to create customer experiences that do not currently exist within voice shopping anywhere else, including choosing to pick up an order in store (often for a discount) or using voice shopping to purchase fresh groceries across the country.
“When it comes to voice shopping, we want to make it as easy as possible for our customers. That’s why it makes sense for us to team up with Google. They’ve made significant investments in natural language processing and artificial intelligence to deliver a powerful voice shopping experience. We know this means being compared side-by-side with other retailers, and we think that’s the way it should be. An open and transparent shopping universe is good for customers,” said Lore.
Walmart expects that its new voice shopping capability, coupled with its core value proposition, including free two-day shipping and the Pickup Discount, will give its customers a compelling new way to get what they need at low prices. The retailer will continue to focus on creating new opportunities to simplify people’s lives and help them shop in ways “they’ve not yet imagined”. (RKS)
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