Wolverine World Wide announces new leadership appointments

27 Nov '15
2 min read

Wolverine World Wide, Inc., one of the world's leading marketers of branded casual, active lifestyle, work, outdoor sport, athletic, children's and uniform footwear, and apparel, have announced important leadership appointments in two of the Company's key strategic growth areas.

To more fully align and accelerate the Company's consumer-direct operations and omnichannel transformation initiatives, the company has appointed Scott Sincerbeaux as president of consumer direct. Sincerbeaux brings over 30 years of leadership in creating consumer experiences at retail, most recently as vice president of North America retail at Godiva Chocolate. As part of this move, the Stride Rite Children's Group will join the Company's consumer direct division, enabling leadership to focus efforts and investments on a coordinated set of growth initiatives. Sincerbeaux will report directly to Blake Krueger, Wolverine Worldwide's chairman, chief executive officer, and president.

To coordinate expertise and leadership of the apparel and accessories businesses for Wolverine Worldwide's portfolio of global lifestyle and performance brands, Tom Kennedy has been appointed as president of apparel and accessories. In this newly-created role, Kennedy will oversee all of the Company's apparel and accessories initiatives around the world. Kennedy was most recently executive vice president of the Fossil Brand with the Fossil Group and previously led the Fossil retail group and wholesale business. Kennedy will also report directly to Krueger, according to a press release.

Krueger said, “Scott and Tom both add extensive and diverse experience to our team and deepen our already strong bench. They both have a strong consumer-centric background and will work to drive two of our most critical strategic growth initiatives as we continue to build our family of brands around the world.” (GK)

Fibre2fashion News Desk - India

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