Home / Knowledge / News / Apparel/Garments / Women are adding more jeans to their closets says NPD

Women are adding more jeans to their closets says NPD

23
Apr '19
Pic: NPD Group
Pic: NPD Group
The total retail spend index declined in March 2019 in UK, falling 3.6 percent points versus February, according to Globaldata, a data and analytics company. Increased spend on clothing was driven primarily by replacement purchases. The warm weather in Feb diluted demand in March despite retailers’ best efforts to attract shoppers with mid-season discount.

“The recent growth in women’s jeans is good news for the industry – women want to wear more than just leggings and yoga pants,” said Marshal Cohen, chief industry advisor, The NPD Group, in a company press release. “But, the emphasis on quantity and discounting means marketers need to find new ways to inspire the women’s jeans consumer, and deliver product that compels them to take their purchase to the next level.”

Women’s jeans are becoming increasingly planned purchases as well as the primary reason for shopping, and the off-price and specialty store channels have realised the most activity. Off-price unit and dollar sales are both up almost 30 per cent in the 12 months ending February 2019 – now representing 17 per cent of unit sales and driving the majority of women’s jeans growth. The specialty store channel, which includes retailers like American Eagle, H&M, and TopShop, accounts for over a third of women’s jeans annual sales and experienced unit growth of 6 per cent compared to the previous 12 months.

In-store sales still account for an overwhelming majority of women’s jeans sold – 80 per cent in the last year – but these purchases are on the decline. Online sales are driving growth in the market, with a 32 per cent increase in the number of women’s jeans being purchased through e-commerce channels the past 12 months. NPD’s checkout e-commerce information reveals that online women’s jeans buyers are also spending more and purchasing more frequently. The average online annual spend per buyer on women’s jeans was 4 per cent higher than last year, and they purchase women’s jeans online twice a year on average.

“The denim consumer has changed,” said Cohen. “Manufacturers and retailers are now faced with the challenge of strengthening the consumer’s passion for jeans to ensure they are more than a commodity in their eyes.”

NPD offers data, industry expertise, and prescriptive analytics to help its clients grow their businesses in a changing world. Over 2000 companies worldwide rely on it to help them measure, predict, and improve performance across all channels, including brick-and-mortar and e-commerce. (PC)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: Shutterstock

Textiles | On 25th Feb 2020

US surpasses China as India's biggest trading partner

The United States has surpassed China to become India's top trading...

Pic: Shutterstock

Textiles | On 25th Feb 2020

COVID-19 puts break on India’s raw material import

Novel coronavirus (n-CoV or COVID-19) epidemic has taken more than...

Pic: Shutterstock

Textiles | On 25th Feb 2020

Coronavirus may shift buyers to Turkey, fuel cotton growth

The coronavirus outbreak will cause a possible shrinking of China's...

Interviews View All

Top executives, Textile industry

Top executives
Textile industry

The foremost issue is bridging the skill gap

Top executives, Fashion houses, India

Top executives
Fashion houses, India

With technology, it has become easier to ensure IPR

Representatives, Textile & apparel industry

Representatives
Textile & apparel industry

GST is a complicated and lengthy process

Rajat Jaipuria,

Rajat Jaipuria

Activewear brand Soul Space promotes organic cotton farming and...

Cem Erdogrul,

Cem Erdogrul

Turkey-based Temsan Air Engineering is one of the leading manufacturers of ...

Yash Jain & Sanjeev Jain,

Yash Jain & Sanjeev Jain

Divyam Export, launched about 30 years ago, exports to 15 countries,...

Justin Chan & Shyam Gollakota, University of Washington

Justin Chan & Shyam Gollakota
University of Washington

A fabric that can store data without any electronics or batteries has been ...

Mr Hartmann Huth, Trevira GmbH

Mr Hartmann Huth
Trevira GmbH

Trevira GmbH is an innovative European manufacturer of high-value branded...

Sven Ghyselinck, Devan Chemical

Sven Ghyselinck
Devan Chemical

Headquartered in Belgium and with offices in the United Kingdom, Portugal...

Sneha Arora, Label Sneha Arora

Sneha Arora
Label Sneha Arora

Sneha Arora, an alumnus of National Institute of Fashion Technology,...

Hemant & Nandita, Hemant & Nandita

Hemant & Nandita
Hemant & Nandita

The designer duo of Hemant & Nandita are known for being inspired by...

Yash P. Kotak, Bombay Hemp Company

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search