Home / Knowledge / News / Apparel/Garments / Women are adding more jeans to their closets says NPD

Women are adding more jeans to their closets says NPD

23
Apr '19
Pic: NPD Group
Pic: NPD Group
The total retail spend index declined in March 2019 in UK, falling 3.6 percent points versus February, according to Globaldata, a data and analytics company. Increased spend on clothing was driven primarily by replacement purchases. The warm weather in Feb diluted demand in March despite retailers’ best efforts to attract shoppers with mid-season discount.

“The recent growth in women’s jeans is good news for the industry – women want to wear more than just leggings and yoga pants,” said Marshal Cohen, chief industry advisor, The NPD Group, in a company press release. “But, the emphasis on quantity and discounting means marketers need to find new ways to inspire the women’s jeans consumer, and deliver product that compels them to take their purchase to the next level.”

Women’s jeans are becoming increasingly planned purchases as well as the primary reason for shopping, and the off-price and specialty store channels have realised the most activity. Off-price unit and dollar sales are both up almost 30 per cent in the 12 months ending February 2019 – now representing 17 per cent of unit sales and driving the majority of women’s jeans growth. The specialty store channel, which includes retailers like American Eagle, H&M, and TopShop, accounts for over a third of women’s jeans annual sales and experienced unit growth of 6 per cent compared to the previous 12 months.

In-store sales still account for an overwhelming majority of women’s jeans sold – 80 per cent in the last year – but these purchases are on the decline. Online sales are driving growth in the market, with a 32 per cent increase in the number of women’s jeans being purchased through e-commerce channels the past 12 months. NPD’s checkout e-commerce information reveals that online women’s jeans buyers are also spending more and purchasing more frequently. The average online annual spend per buyer on women’s jeans was 4 per cent higher than last year, and they purchase women’s jeans online twice a year on average.

“The denim consumer has changed,” said Cohen. “Manufacturers and retailers are now faced with the challenge of strengthening the consumer’s passion for jeans to ensure they are more than a commodity in their eyes.”

NPD offers data, industry expertise, and prescriptive analytics to help its clients grow their businesses in a changing world. Over 2000 companies worldwide rely on it to help them measure, predict, and improve performance across all channels, including brick-and-mortar and e-commerce. (PC)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: Shutterstock

Textiles | On 19th Apr 2021

NCTO seeks approval for collection of China 301 duties

The National Council of Textile Organizations (NCTO) of the US has...

Pic: Dong Nhat Huy / Shutterstock.com

Apparel/Garments | On 19th Apr 2021

Vietnam's export sectors become M&A targets for foreigners

Vietnam's textiles-garment and leather-footwear sectors are facing a...

Pic: Canada Goose

Apparel/Garments | On 19th Apr 2021

Canada Goose commits to transitioning 90% materials to PFMs by 2025

Luxury apparel maker Canada Goose is committed to transitioning 90...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Blockchain is not a silver bullet for each and every problem in supply...

Textile Industry, Head honchos

Textile Industry
Head honchos

Virtual reality would be the new normal

Textile Industry, Head honchos

Textile Industry
Head honchos

Strike a balance between handmade in India and 'Make in India'

Shyam Gupta,

Shyam Gupta

Established by <b>Shyam Gupta</b> in 1978, Gargee Designer's (GD) offers...

Rajesh Vig & Ritu Vig,

Rajesh Vig & Ritu Vig

Rajesh Vig and Ritu Vig, promoters of the kidswear brand Happy Feet,...

Nina Smith,

Nina Smith

GoodWeave International, a nonprofit working to end child, forced and...

Ian Russell, Pireta

Ian Russell
Pireta

UK-based Pireta has developed a unique free-form process to add durable,...

Shujaul Rehman, Garware Technical Fibres

Shujaul Rehman
Garware Technical Fibres

Garware Technical Fibres Ltd (formerly Garware-Wall Ropes Ltd) is a...

Giulio Cesareo, Directa Plus

Giulio Cesareo
Directa Plus

UK-based Directa Plus is one of the largest producers and suppliers...

Vidur Adlakha & Riccardo Bennidini, La Fuori

Vidur Adlakha & Riccardo Bennidini
La Fuori

With an active presence in US, Italy and India, clothing brand La Fuori...

Megha Kumari & Jigar Mali, Label Megha & Jigar

Megha Kumari & Jigar Mali
Label Megha & Jigar

New Delhi based label Megha &amp; Jigar blends India's unique handcrafts...

Abhishek Bajaj & Samiksha Bajaj, Samshek

Abhishek Bajaj & Samiksha Bajaj
Samshek

Samshek is a fashion forward tech brand which combines digital experience...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search