The introduction of Indigood foam-dyed denim represents Wrangler’s continued commitment to using its global scale to advance the denim industry while maintaining the authenticity, quality and style that consumers expect from it.
Indigood foam-dye entirely replaces the traditional water drums and chemical baths of traditional indigo dyeing, reducing by 100 per cent the amount of water required to turn denim into shade of indigo blue. The new dyeing process also reduces energy use and waste by more than 60 per cent compared to the traditional denim dyeing process.
The Indigood products will be featured in the Icons Collection, giving consumers access to Wrangler’s most iconic products with the highest level of sustainability available on the denim market today. In addition, with absolutely no compromise to quality, the Indigood products include recycled cotton, laser and ozone finishing. The collection includes both male and female jeans, shirts and jackets in dark and light shades.
The launch of Indigood demonstrates Wrangler’s continued commitment to sustainability, reflected in the brand’s global sustainability goals, which include: conserving 5.5 billion litres of water at owned and operated facilities by 2020; using 100 per cent preferred chemistry throughout its supply chain by 2020; powering all owned and operated facilities with 100 per cent renewable electricity by 2025; and sourcing 100 per cent sustainable cotton by 2025.
Fibre2Fashion News Desk (PC)
| On 27th Sep 2021
China’s State Council's executive meeting recently adopted the 14th...
| On 27th Sep 2021
American Apparel & Footwear Association president and CEO Steve Lamar ...
| On 25th Sep 2021
The European Union (EU) has extended its general system of...
Sustainable and eco-friendly fibres remain in the minority
Blockchains will be in heavy use by early adopters by 2025
Delay in adopting water sustainability both financially & environmentally...
Established in 2000 as a liaison with the Government of India, Industree...
Founded by NIFT graduate <b>Meghavi Suthar </b>in 2017, Kala is an...
Trützschler, one of the world's leading textile machinery manufacturers,...
Fitesa is a leader in the nonwoven fabrics industry, specialising in...
Non Woven Federation of India
The Non Woven Federation of India (NWFI), representing the regional...
Hula Global, a leading isolation gown manufacturer in India, has been...
Label Gavin Miguel
Acclaimed fashion designer <b>Gavin Migue</b>l is known for his couture...
Label Sunita Shanker
Inspired by the rich traditional crafts of India, Sunita Shanker’s work is ...
Label Reynu Taandon + Nikhita
Renowned womenswear designer <b>Reynu Taandon </b>has been serving the...
Letter to Editor
Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.
Subscribe today and get the latest information on Textiles, Fashion, Apparel.