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WTVOX to launch Wardrobe of Tomorrow

Jul '19
WTVOX is all set to launch Wardrobe of Tomorrow, world's first online marketplace dedicated exclusively to cruelty-free and sustainable luxury fashion. Following the footsteps of Stella McCartney, a new world of cruelty-free sustainable fashion labels has emerged aiming to stop overconsumption, reckless pollution and unethical manufacturing.

"WTVOX Magazine has provided us with unparalleled insights into the fashion industry, from understanding niche consumer behaviours to global market movements. We've interacted with tech-savvy and conscious readers, learned from their comments and demands for innovation in fashion, but innovation with a scope; for a better industry and a cleaner world," said Laurenti Arnault, co-founder and Wardrobe of Tomorrow CEO.

"Wardrobe of Tomorrow is more than just another e-commerce platform for fashion but the first step towards a cleaner, more conscious fashion world. It is the home of both, conscious fashion designers that 'create with a mission', by putting the planet, animals, and the environment at the core of what they do, and fashion buyers that want to be proud of their fashion choices," explained Arnault.

"We've pondered a lot on what the best name for such a unique marketplace should be. It had to be both simple for people to remember and comprehensive enough to encapsulate the ongoing innovations in fashion, to reflect the labels we carefully select, to resonate with the conscious consumers and with the choices they make. 'Wardrobe of Tomorrow' signifies the fashion of a never-ending tomorrow, a place of innovative products and brands, better choices, better people, and overall, a better future," said Rueen Amiriara, co-founder and CMO at Wardrobe of Tomorrow.

"Wardrobe of Tomorrow is a world's first in so many ways. It is the world's first marketplace to promote only cruelty-free and eco-friendly luxury fashion. It is the world's first platform that gives conscious fashion designers voice on a global scale. We are constantly selecting, vetting and onboarding with great care an elite of cruelty-free and sustainable fashion brands from all over the world, making Wardrobe of Tomorrow their premier destination," Amiriara added.

While the decision to host exclusively high-end and luxury labels on Wardrobe of Tomorrow might seem somehow counterintuitive - given the platform's overall construct of doing good by putting sustainability and animal welfare at its core, the choice is based on rigorous market research and years of business expertise.

"We envision a world where everybody wears cruelty-free and sustainable fashion. However, the fastest way to accelerate market adoption is through a trickle-down process, as the luxury segment has always been the trendsetter and at the forefront of innovation," added Arnault. (RR)


Fibre2Fashion News Desk – India

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