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X Suit triples its crowdfunding goal
Jul '17
The X Suit, conceived for active, young professionals who demand comfort while keeping up modern appearances, has more than tripled its crowdfunding goal, raising more than $225,000 to become the most-funded suit in Kickstarter history. X Suit was created by XYZ Group, based in Shanghai and run by Canadian brothers Max, Reouven and Nathaniel Perez.

“We are thrilled that young professionals, who need wrinkle free and stain repellent features for their suits to get through long days of work and travel, have helped us eclipse the $225,000 mark so quickly,” said Maximilien Perez, XYZ Group co-founder and creative director. “We are very grateful for the amazing and immediate response we have received, and it has validated for us that we’re solving a big problem.”

The X Suit is perfect for travel, and can be literally stuffed into a carry-on bag. Its Wrinkle Defense technology and stretch material ensures the suit springs back into shape with just a shake.

Think about the last time a traditional suit stood up to long hours at an all-day or multi-day meeting. The X Suit will match the modern man’s endurance level, keeping its shape and even warding off odours late into an entrepreneur’s day - or into the night, when socialising and networking with colleagues and friends is part of the game.

X SUITS’ inner lining has been specially paneled with X Membrane to neutralise odours and keep it smelling fresh. Each fibre in the lining attracts, isolates, and neutralises odours immediately, and with quick dry capabilities, keeps sweat stains to a minimal.

“We wanted a zero maintenance suit, since our lives are fast paced today and our clothes shouldn’t restrict us,” said Perez. "It also makes a great first suit for young men since the material also repels spills/stains. A sport version of the X Suit even comes with a rain proof hood. The X Suit’s X Shield technology keeps the X Suit looking sharp and clean. Simply pouring water over any stain will cause it to roll off the fabric."

X Suits accommodate a high level of activity and movement for young modern business professionals. The X Shell fabric is equipped with four-way stretch capabilities and an elasticised lining, which allows the wearer to experience a full range of motion unattainable in a traditional suit. The added tensile thread allows the suit’s seams to move with the garment, adding durability.

The X Suit is offered in 14 custom sizes and will sell at the fraction of the cost of a similar product. Kickstarter backers will receive their suits approximately three months after funding.

Perez says X Suit is an ideal choice for the young professional who wants to look sharp and modern, along with the corporate manager who is looking for comfort in his work apparel. (SV)

Fibre2Fashion News Desk – India

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