Amazon’s expansion into fashion could be a concern for Zalando and the reason for starting the standalone business, according to media analysts. The German e-commerce company seems to be taking inspiration from ASOS, its UK-based rival which gives as much importance to its own labels as it does to third party brands.
zLabels chief Jan Wilmking is expecting the own-label business to grow between 20 and 25 per cent a year, a rate that is similar to Zalando. Strengthening zLabels outside of Zalando is said to be the main agenda for starting the own-label fashion business.
Zalando sells over 1,500 brands in 15 different markets in Europe. (KD)
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