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Zapyle brings designerwear at slashed down rates
09
Mar '17
Zapyle solves the problem of luxury fashion being inaccessible, unaffordable and quick to change by bringing designerwear from the world's best designers at slashed down rates, according to Rashi Menda, CEO and co-founder of the company. Consumers have now warmed up to the idea of resale, considering that every fifth sale on the site is a repeat purchase.

"Handbags and Indianwear are our top selling product categories. Our consumers love finding authentic international luxury brands at such great discounts. Most of our sales are from metro cities including Bangalore, Delhi and mostly Mumbai," Menda told Fibre2Fashion.

She said that it is initially trickier to get the attention of a consumer to preloved at first, but once they go through the Zapyle experience, they become regular customers.

"We have an average return percentage of 8 per cent, which is fairly low compared to Indian ecommerce standards mostly on western clothing because of sizing issues," added Menda.

The products listed on the e-commerce website are 100 per cent authentic. Only those products that have high quality images and which feature on the company's list of 550 brands are approved.

"Our trained in-house professionals, including apparel experts and handbag appraisers ensure that every item sold and bought on our platform is 100 per cent authentic and in great condition, preloved or brand new," informed Menda.

A trained team of luxury experts passes every item to be bought or sold through a second round of brand-specific quality/authentication process where they are checked on a multi-point system, before they are accepted for consignment. Each item is inspected for original brand logos, date codes, serial tags and hologram stickers, before it is curated into daily sales, she said. (KD)

Click here to read the complete interview.

Fibre2Fashion News Desk – India


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