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American footwear company Skechers appoints Yolanda Macias to BoD

11 Apr '22
2 min read
Pic: Business Wire
Pic: Business Wire

Footwear company Skechers USA, Inc. has appointed Yolanda Macias to its board of directors (BoD). Macias has been at Cinedigm Entertainment Group since 2013, currently serving as the chief content officer (CFO) where she oversees global content acquisitions, in addition to digital and physical sales and marketing.

Prior to Cinedigm, Macias held various positions at Gaiam Inc., Vivendi Entertainment, which was a division of Universal Music Group, DirecTV, Inc., Technicolor, and The Walt Disney Company, Skechers said in a press release.

Macias currently serves on the BoD and the executive committee of C5LA, which is a non-profit organisation that helps under-resourced, high potential youth to enrol and to succeed in college. She also serves on the advisory board for The Digital Entertainment Group’s Canon Club, which is dedicated to supporting women in entertainment and technology.

“Skechers is the third largest lifestyle brand in the world, a position achieved through its ability to design comfortable, innovative and stylish products, and deliver its offering where and how consumers desire it. Given the growing emphasis on the fast-changing world of digital commerce, Skechers felt further expanding and diversifying its BoD with a creative business leader would be an asset to our brand. Macias brings a new perspective, and we believe she will complement our current directors. Skechers look forward to leveraging her experience as we execute our strategic plans, maintain our position as a competitive force in this industry and drive toward our goal of $10 billion in annual sales by 2026,” said Robert Greenberg, Skechers chief executive officer and chairman of the board.

The appointment brings the total number of directors to eight, including five independent members, three of whom are women appointed over the last three years.

Fibre2Fashion News Desk (SF)

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