Belgium's C&A launches collection made with Recover recycled cotton

04 May '23

2 min read

Pic: Recover/ C&A

Insights

C&A's latest collection is made with Recover, recycled cotton fibre produced from textile waste.
The collection comprises seven styles, each piece containing 20 per cent Recover recycled cotton fibre.
The launch follows a 4-year partnership between the two companies aimed at making recycled cotton the core ingredient of a sustainable fashion industry.

Belgium-based fashion brand C&A has launched a new spring/summer 2023 collection made with Recover, a high-quality recycled cotton fibre produced from textile waste. The collection is the result of the 4-year strategic partnership established by the two companies last year, which aims to place recycled cotton as the core ingredient of a more sustainable fashion industry.

Comprised of youthful wardrobe staples in seven styles, including floral basic tees, laced vests, and spaghetti-strap crop tops, each piece contains 20 per cent Recover recycled cotton fibre, and can be bought in stores across Europe or online, C&A and Recover said in a joint press release.

The collection is the latest to come from the long-term collaboration in which both Recover and C&A double down on their commitment to circularity by coupling the use of recycled raw materials with powerful educational messaging.

“Collaborations with global brands such as C&A bring our vision of circular fashion at scale to life, and the necessary demand to make a lasting impact on the industry,” said Alejandro Rana, chief business development officer at Recover.

‘’Harnessing innovation to increase the availability of high-quality recycled materials is an important step towards a circular economy. Our latest collaboration with Recover demonstrates our commitment to connect 7/10 products to a principle of circularity by 2028,” said Suzanne McKenna, chief range and sustainability officer at C&A Europe.

Fibre2Fashion News Desk (NB)

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