Maximize your media exposure with Fibre2Fashion's single PR package  |   Know More

Germany's Adidas ends use of kangaroo leather in athletic footwear

23 May '25
2 min read
 Germany's Adidas ends use of kangaroo leather in athletic footwear
Pic: Kangaroos Are Not Shoes

Insights

  • Adidas has officially ended its use of kangaroo leather, following sustained advocacy by the Centre for a Humane Economy.
  • CEO Bjørn Gulden confirmed the decision, marking a major step for animal welfare.
  • The move follows years of global campaigning, with kangaroo kills in Australia dropping from 2 million to 1.3 million.
  • Advocates call it a milestone in ethical sourcing and corporate responsibility.
German sportswear manufacturer Adidas has officially ended its use of kangaroo leather, following a direct appeal by Centre for a Humane Economy president Wayne Pacelle at the company’s annual general meeting. CEO Bjørn Gulden has confirmed that Adidas exited the trade months ago and will not resume sourcing kangaroo skins, marking a significant win for animal welfare advocates.

“Adidas’ decision marks a historic milestone in animal protection and corporate responsibility,” said Jennifer Skiff, director of international programmes at the Centre for a Humane Economy.

Since the launch of the Kangaroos Are Not Shoes campaign in 2020, the Centre for a Humane Economy has led investigations, protests, litigation, and international coalition-building to expose the commercial slaughter of kangaroos in Australia. The kill has already dropped from 2 million to 1.3 million, the organisation said in a press release.

"Adidas joining its competitors in ending the use of kangaroo leather is not only a win for animals—it’s a win for transparency, ethics, and global consumer expectations. Australians and animal lovers worldwide owe a great deal to the relentless work of the Centre for a Humane Economy and the global coalition that made this possible," said  Emma Hurst, member of parliament, Animal Justice Party, Australia.

Fibre2Fashion News Desk (RR)

Leave your Comments

Esteemed Clients

Woolmark Services India Pvt. Ltd.
Weitmann & Konrad GmbH & Co. KG
VNU Exhibitions Asia
USTER
UBM China (Shanghai)
Tuyap Tum Fuarcilik Yapim A.S.
TÜYAP IHTISAS FUARLARI A.S.
Tradewind International Servicing
Thermore (Far East) Ltd.
The LYCRA Company Singapore  Pte. Ltd
Thai Trade Center
Thai Acrylic Fibre Company Limited
X
Advanced Search