Germany's Hugo Boss to launch premium resale platform in Q3 2022

A simple online process will allow customers to return used items to Hugo Boss in exchange for credit that can be spent online on new or pre-owned items, or in store. Once fully quality checked, the pre-owned products will become part of a curated second-hand assortment for sale on Hugo Boss Pre-Loved. The service will initially feature clothing, with accessories planned to be added in the future, the company said in a statement.

The resale service will be operated by Faume, a premium provider offering a convenient and seamless online trade-in experience and will be accessible through the Hugo Boss online store. Hugo Boss Pre-Loved will be launched in France, with the platform planned to expand to Germany, the UK, and the US in 2025.

In another step to further extend the lifecycle of its products, Hugo Boss will launch a care and repair service in selected German stores later this year, with more key markets to follow. The service will cover the repair of suits, jeans, shoes, jersey products, and leather goods, helping to ensure that these items can be enjoyed by consumers even longer.

“The high quality of our products allows them to have several lives, and our entry into the growing resale market is a natural step for us as a company,” said Heiko Schäfer, chief operating officer of Hugo Boss. “Hugo Boss Pre-Loved will support our move towards a circular business model, while our repair service will allow customers to wear their favourite pieces for even longer and reduce consumption of scarce resources.”

The new initiatives move Hugo Boss closer towards its sustainability ambitions, which include the goal that eight out of ten products are circular by 2030. Extensive circular design trainings have already taken place within the design teams at the company, to incorporate the topic at the very first point of product development.

The Hugo Boss Circular Product Policy, which includes detailed guidelines for circular design and the strict criteria for circular products, will be published by the end of April 2022, creating even more transparency around this topic. A Circular product at HUGO BOSS must meet three requirements: to be made from renewable or recycled materials, fully recyclable, and designed for longevity, the release added.

The company has made a clear commitment to limiting its resource consumption wherever possible, and the strategic goal of an end-to-end circular business model is firmly within its sights.

Fibre2Fashion News Desk (KD)