Saudi Fashion Commission launches 'Sustainable Ihram Initiative'

The Fashion Commission launched the initiative in collaboration with Saudi Investment Recycling Company (SIRC), a leading company specialising in waste management and the circular economy, and Tadweem, a prominent company in sustainable fashion, aiming to transform used Ihram garments into new, eco-friendly Ihram clothing. The innovative process highlights the viability of textile recycling within the fashion industry and contributes to a more sustainable textile ecosystem.

Additionally, the commission partnered with Sanko Textile, a specialised group in sustainable textiles, with support from RE&UP, an innovative textile-to-textile recycling technology company, further reinforcing the environmental impact of the initiative.

The Sustainable Ihram Initiative aligns with Saudi Vision 2030’s environmental protection goals, marking a significant step toward a more sustainable fashion ecosystem in the Kingdom. It aims to promote sustainable practices, raise consumer awareness about textile recycling, and support the development of a circular textile economy in Saudi Arabia.

“The Sustainable Ihram Initiative demonstrates our commitment to innovation in sustainable practices, honouring the cultural and spiritual significance of the Ihram while safeguarding our planet for future generations,” Saudi Fashion Commission chief executive Burak Cakmak said in a statement.

He emphasised that the commission is committed to promoting a vibrant and sustainable fashion industry, in line with global sustainability standards, promoting conscious consumption and recycling.

Fibre2Fashion News Desk (RR)