INDIA ITME 2026

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The new economics of fashion: Trust, longevity and price discipline

27 Feb '26
4 min read
The new economics of fashion: Trust, longevity and price discipline
Pic: Shutterstock

Insights

  • Fashion demand in 2026 remains intact but more selective, with consumers spending cautiously and prioritising value, durability and versatility.
  • Intentional purchasing and promotion sensitivity are reshaping pricing dynamics and margin structures.
  • Polarised consumer behaviour is pushing brands to rebuild trust, justify full price and align sustainability with longevity.

Across major markets, confidence remains fragile. And because fashion sits squarely in discretionary territory, it is often the first category to reflect emotional and financial uncertainty. What we are seeing now is not a retreat from fashion, but a structural shift in how value is defined, how loyalty is earned and how growth will be captured.

A low-growth reality check

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