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Tommy Hilfiger accelerates sustainability journey

31 Aug '20
3 min read
Pic: Tommy Hilfiger
Pic: Tommy Hilfiger

PVH Corp owned Tommy Hilfiger has announced 'Make it Possible', a bold approach to environmental and social sustainability that reinforces the organisation’s commitment to create fashion that ‘Wastes Nothing and Welcomes All’. With Make it Possible, Tommy Hilfiger is initially committing to 24 ambitious targets centered around circularity and inclusivity.
 
The targets are outlined across four pillars—Circle Round, Made for Life, Everyone Welcome, Opportunity for All—towards 2030. 
 
Tommy Hilfiger’s programme is powered by parent company PVH Corp’s 'Forward Fashion' strategy, a set of 15 priorities designed to reduce negative impacts to zero, increase positive impacts to 100 per cent, and improve the over 1 million lives across the company’s value chain.
 
“I opened my first store, People’s Place, in 1969 in my hometown of Elmira for people of all backgrounds to come together and share exciting pop culture experiences,” said Tommy Hilfiger. “As our brand has evolved over the years, driven by this inclusive spirit, so has our commitment to social and environmental sustainability. With Make it Possible, we will go even further with our commitment. We’re working towards our vision with the entire organisation focused on it and, while we’re not there yet, we are going to get there.”
 
“In these times of health, human, environmental and economic crisis, we share a responsibility to find innovative solutions that will encourage inclusivity and build a more circular future,” said Martijn Hagman, CEO, Tommy Hilfiger Global and PVH Europe. “It is in our nature to drive change, even in the most challenging of times, which is why we are announcing our ambitious Make it Possible sustainability programme, outlining 24 targets towards 2030. Tommy Hilfiger has a decade’s long track-record for driving a more sustainable future, including pioneering low impact denim processes, championing water stewardship, and creating more inclusive collections. Make it Possible is one way we will work together to make a meaningful and lasting contribution towards a better fashion industry.”
 
Make it Possible marks the latest milestone in Tommy Hilfiger’s sustainability journey. Key achievements include the launch of 'Tommy Hilfiger Adaptive', designed to make dressing easier for adults and children with disabilities, and the 'Tommy Hilfiger Fashion Frontier Challenge', a global programme aimed to support start-up and scale-up stage businesses developing solutions that promote inclusivity and sustainability in fashion. More recently Tommy Hilfiger launched People’s Place Program to advance the representation of black, indigenous and people of colour (BIPOC) communities within the fashion and creative industries.
 
To date, more than 80 per cent of Tommy Hilfiger designers have been trained on circular design strategies and, in 2019, 72 per cent of cotton used globally came from more sustainable sources. Additionally, 2 million pieces of denim have been finished in lower impact, reducing the amount of water and energy used. Each seasonal Tommy Hilfiger collection includes more sustainable styles in its collections, as evidenced by the 50 per cent more sustainable styles planned for Spring 2021, double the amount from Spring 2020.
 

Fibre2Fashion News Desk (RKS)

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