Home / Knowledge / News / Association / E-commerce taking off, but not a high flyer

E-commerce taking off, but not a high flyer

09
Feb '07
Deutsche Bank AG says innovative digital technologies have wrought fundamental changes in the trade in goods and services. Digital web portals provide greater transparency in business-to-consumer (B2C) e-commerce as a more sophisticated form of global distance trading. This transparency is making B2C e-commerce popular across broad sections of the world's population. An analysis of the shops, shoppers and goods traded in B2C e-commerce reveals numerous peculiarities.

It is striking that shops that are new to B2C e-commerce are, on the one hand, seeking to strengthen existing customer relations through online marketing and, on the other, seeking to attract new customers. Many shops have realised their need to catch up especially in cross-border trade.

Currently, two-thirds of all German shops offer their goods and services via web platforms. The cross-border share of total sales is less than one-tenth at four in five of these shops.

As regards the goods traded, the bestsellers of classic mail order business also dominate B2C e-commerce. At the top of the list of items traded over the internet are physical goods (such as PCs, books and clothing). Trailing far behind are offers from the following three categories: web services (e.g. dating agencies, classified ads), digital goods (e.g. software, computer games, videos, music, audio books) as well as events and travel (e.g. hotel reservation services, tickets).

E-shoppers are quoted as giving major consideration to security issues. However, sensitivity regarding security issues differs widely depending on the e-shopper's sex, experience with B2C e-commerce and age. As a rule, men attach greater importance to technical security than women.

Besides, inexperienced e-shoppers tend to have more confidence in websites with an apparently trustworthy design. Also, one in two senior shoppers has very strict limits to his e-shopping activities and only relies on well-known and thus confidence-inspiring brands.


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 22nd Jan 2021

Bangladesh apparel exports decline 2.99% in H1 FY21

Readymade garment exports from Bangladesh declined by 2.99 per cent...

Pic: PRNewsfoto/Goat Group

E-commerce | On 22nd Jan 2021

Groupe Artemis makes strategic investment in Goat Group

Goat Group, the global platform for the greatest products from the...

Pic: Citi Trends

Retail | On 21st Jan 2021

Citi Trends to open 100 new stores by fiscal 2023-end

Citi Trends, Inc, a US-based value-priced retailer of fashion...

Interviews View All

Top executives, Indian retail players

Top executives
Indian retail players

Walmart's acquisition of Flipkart endorses the humongous opportunities in...

Anvita Mehra, Confidential Couture

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Top executives, Machinery Company

Top executives
Machinery Company

We will promote latest technologies at ITMA Barcelona

Anupam Arya,

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Ian Burn,

Ian Burn

Camira's expertise goes from farm to fabric and everything in between. The ...

Mukesh Bansal,

Mukesh Bansal

Vardhman is one of the largest integrated textile manufacturers of India...

Mark Brill, Birmingham City University (BCU)

Mark Brill
Birmingham City University (BCU)

<div>A technological breakthrough could see people getting messages about...

Justin Chan & Shyam Gollakota, University of Washington

Justin Chan & Shyam Gollakota
University of Washington

A fabric that can store data without any electronics or batteries has been ...

Paolo Ocleppo, Sandvik Hyperion

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Tony Ward, Tony Ward

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Sweta Tantia, Tahweave & Garo

Sweta Tantia
Tahweave & Garo

Designer Sweta Tantia owns Garo, a couture indutva or ethnicwear brand,...

Rajesh Pratap Singh, Rajesh Pratap Singh

Rajesh Pratap Singh
Rajesh Pratap Singh

<div>Ace fashion designer <b>Rajesh Pratap Singh</b> has used Tencel to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


January 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search