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Accessory Network partners with bebe stores
29
Jan '10
bebe stores, inc., announced that they have entered into a 3-year strategic licensing agreement with Accessory Network Group, LLC "ANG", to design, manufacture and distribute a full lifestyle offering of handbags and small leather goods to select department & specialty stores worldwide, as well as bebe retail stores and bebe.com. The collection debuts during Accessories Market Week, February 1-5, for a Fall 2010 launch in stores.

The bebe iconic lifestyle collection includes casual, career, and evening designs for the sophisticated, hip, fashion-forward consumer. The Collection incorporates contemporary detailing such as ruching, ruffles, bows and chains. Fashion key items are emphasized in both categories. Crafted of supple, hand-tumbled leathers and non-leathers, as well as novelty denims, tweeds and mixed materials, each handbag and SLG is adorned with signature bebe branded hardware.

"We look forward to partnering with Accessory Network as we expand our product assortments and extend our reach into new distribution channels in the U.S. and worldwide," said Manny Mashouf, bebe's Chairman & CEO. "ANG is a great match because they are well-known industry leaders in affordable 'trend right' style and have an exceptional track record in design, sourcing and distribution."

"Accessory Network is proud to partner with bebe to broaden the reach of the brand's iconic handbags & accessories," said Abe Chehebar, Chairman & CEO of Accessory Network. "In addition to finding bebe handbags and small leather goods in bebe's own stores, women will soon be able to purchase the brand's signature designs in upscale department and specialty stores in major cities around the world".

The Collection will be targeted for wholesale distribution to upscale stores such as Macy's, Lord & Taylor, Dillard's and Nordstrom, as well as better specialty stores and select ecommerce sites.

Accessory Network Group LLC


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