LVMH announces leadership changes at Fendi, Louis Vuitton China, Kenzo

Ramon Ros is appointed CEO of Fendi as of July 1st, 2025 and will report to Sidney Toledano, Senior Advisor to the LVMH Group Chairman. Throughout his proven track record of success within LVMH, especially at Louis Vuitton, where as President & CEO, Mainland China, he has been instrumental in developing the brand desirability, as well as building and nurturing a talented local team. Ramon's deep expertise in luxury retail and clienteling, coupled with his passion for product excellence and collaborative leadership, will enable him to elevate the Roman Maison to new heights, preserving Fendi's unique history and commitment to artisanal craftsmanship.

Daniel DiCicco is appointed President & CEO, Mainland China for Louis Vuitton as of April 28th, 2025. He will be based in Shanghai and report to David Ponzo, Chief Commercial Officer of Louis Vuitton. Daniel joins LVMH after an accomplished international career, with more than 12 years spent in Asia, where he held regional leadership positions across entertainment, fashion and retail. Since 2018, Daniel has been leading global worldwide Retail for Apple. His extensive expertise of retail & merchandising, passion for client experience, deep knowledge of Asian markets and customers, alongside his extensive experience in talent development, will be instrumental to empower our local teams and continue Louis Vuitton’s growth in China.

Charlotte Coupé is appointed CEO of KENZO as of May 1st, 2025 and will also report to Sidney Toledano. In her new role, Charlotte will capitalize on her extensive fashion experience and leadership to further expand brand desirability and continue the modernization and expansion of the French Maison. Her genuine passion for product, deep fashion knowledge, and proven ability to collaborate with iconic and innovative Creative Directors, particularly at Louis Vuitton where she managed the Men’s Ready to Wear Business Unit, significantly contributed to the impressive growth of that category.

After initiating a new chapter at KENZO and laying the ground for its ambitious development, Sylvain Blanc is leaving the Group to pursue new projects. 

We wish Ramon, Charlotte and Daniel great success in their new positions within LVMH and extend our best wishes to Sylvain in his future endeavors.

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Fibre2Fashion News Desk (RM)