Home / Knowledge / News / Corporate / DKNY, Sephora & Stardoll roll out virtual fashion world

DKNY, Sephora & Stardoll roll out virtual fashion world

27
Sep '07
Stardoll, the world's largest online entertainment destination devoted to girls interested in fame, fashion and friends announced that two of the world's leading fashion and beauty retailers DKNY and Sephora will be the first internationally recognized brands to set up a virtual shop in Stardoll's virtual galleria the "starplaza."

With a one-year lease on virtual retail space in the starplaza, DKNY began to introduce virtual versions of their real world fashions to Stardoll's community of more than ten million teen and tween members. Sephora will launch its virtual storefront in the coming weeks.

Stardoll members are now able to browse through a diverse and inspirational line of virtual designs based on dozens of stylish essentials embodying the eclectic and fun spirit of DKNY. Initial garments include belts, berets, blouses, dresses, jackets, skirts and sweaters.

In addition,members who visit the virtual Sephora Beauty Shop after its launch will be able to choose from a wide selection of lip, eye and face makeup in a variety of colors for different complexions.

Each season, DKNY, Sephora and the Stardoll illustration team will unveil several new collections of fashion designs and beauty products, which will be promoted on the Stardoll homepage and sold for "Stardollars" the site's virtual currency based on real money.

Similar to a real life shopping experience, each shop will have a unique look and feel that is consistent with each brand. The tables, shelves and wallpaper in the DKNY shop, for example, are inspired by photos taken directly from stores.


Must ReadView All

Pic: Poshmark

E-commerce | On 29th Sep 2020

Used clothing platform Poshmark files to go public

Poshmark, an online resale marketplace for second-hand clothing,...

Pic: Neiman Marcus

Retail | On 29th Sep 2020

Neiman Marcus Group completes Chapter 11 process

Neiman Marcus Holding Co. has announced emerging from voluntary...

Pic: Shutterstock

Textiles | On 29th Sep 2020

Indorama Ventures posts H1 FY20 revenue of $5.28 bn

Indorama Ventures Limited (IVL), a global chemical producer, has...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Social media critical in regeneration of businesses

Textile industry, Head honchos

Textile industry
Head honchos

Clothes are no more bound by gender

Software Firms, Head honchos

Software Firms
Head honchos

AI / robotics may challenge existing long value chains

Liz Manning,

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Rikesh Mistry,

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Amanda Cioletti,

Amanda Cioletti

The entertainment/character segment lead as the largest sector for the...

Sanjay Raut, Garware Technical Fibres Ltd

Sanjay Raut
Garware Technical Fibres Ltd

Garware Technical Fibres Ltd (formerly Garware-Wall Ropes Ltd) is a...

Mark Paterson, Technical Absorbents Ltd

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Brad Holschuh, Wearable Technology Lab, University of Minnesota

Brad Holschuh
Wearable Technology Lab, University of Minnesota

A new study led by researchers at the University of Minnesota's Design of...

Rajesh Pratap Singh, Rajesh Pratap Singh

Rajesh Pratap Singh
Rajesh Pratap Singh

<div>Ace fashion designer <b>Rajesh Pratap Singh</b> has used Tencel to...

Sandeep and Sarah Shaikh Gonsalves, SS Homme

Sandeep and Sarah Shaikh Gonsalves
SS Homme

SS Homme celebrates the craft of traditional tailoring through the bespoke ...

Joe Ikareth, Joe Ikareth

Joe Ikareth
Joe Ikareth

<b>Joe Ikareth</b> has a rock-solid fashion and textiles background, which ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search