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DKNY, Sephora & Stardoll roll out virtual fashion world
27 Sep '07
3 min read
In addition to multilevel storefronts for DKNY and Sephora, the starplaza features nine dynamic shops for each of Stardoll's own virtual brands with garments merchandised on shelves, virtual mannequins, tables and hangers.
"Stardoll is very excited to begin offering virtual products from internationally recognized brands and we're pleased to welcome DKNY and Sephora as our partners," said Stardoll CEO Mattias Miksche.
"The millions of aspiring fashionistas that have joined Stardoll know style, know fashion and know that these trendsetting brands will enhance the way that they enjoy the community. We look forward to building out starplaza with more brands and additional features in the months to come."
"We are delighted to work with Stardoll, a leader in the fast-growing world of virtual environments and one of the most important virtual destinations for teen and tween girls on a global basis," said Antonio Belloni, Group Managing Director of LVMH, the parent of Sephora and Donna Karan.
"The millions of members of the Stardoll community are a group of great relevance to the future of our brands and it is exciting to be able to interact with them in their space."
"In bringing the exceptional style and offerings of DKNY and Sephora to Stardoll, we hope to further enhance the experience for their members and to gain valuable insight into the virtual world that will benefit our brands and our current and future customers."
Stardoll receives more than 6 million unique visitors every month from across the globe 94% of whom are teen and tween girls. One of the few places on the Internet designed specifically with girls' interests in mind, Stardoll began as the hobby of Scandinavian-born Liisa, a retired factory worker in her late 50s with a lifelong aspiration to become a famous fashion designer.
She taught herself basic design programs on her computer and shared her fashion creations with a few friends. With the help of her son, she then posted those fashions on the Internet for others to see, and soon Stardoll grew into a passionate online community of millions from more than 200 countries worldwide
"Stardoll is very excited to begin offering virtual products from internationally recognized brands and we're pleased to welcome DKNY and Sephora as our partners," said Stardoll CEO Mattias Miksche.
"The millions of aspiring fashionistas that have joined Stardoll know style, know fashion and know that these trendsetting brands will enhance the way that they enjoy the community. We look forward to building out starplaza with more brands and additional features in the months to come."
"We are delighted to work with Stardoll, a leader in the fast-growing world of virtual environments and one of the most important virtual destinations for teen and tween girls on a global basis," said Antonio Belloni, Group Managing Director of LVMH, the parent of Sephora and Donna Karan.
"The millions of members of the Stardoll community are a group of great relevance to the future of our brands and it is exciting to be able to interact with them in their space."
"In bringing the exceptional style and offerings of DKNY and Sephora to Stardoll, we hope to further enhance the experience for their members and to gain valuable insight into the virtual world that will benefit our brands and our current and future customers."
Stardoll receives more than 6 million unique visitors every month from across the globe 94% of whom are teen and tween girls. One of the few places on the Internet designed specifically with girls' interests in mind, Stardoll began as the hobby of Scandinavian-born Liisa, a retired factory worker in her late 50s with a lifelong aspiration to become a famous fashion designer.
She taught herself basic design programs on her computer and shared her fashion creations with a few friends. With the help of her son, she then posted those fashions on the Internet for others to see, and soon Stardoll grew into a passionate online community of millions from more than 200 countries worldwide
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