At the flagship Monte Napoleone store, the interactivity of the Gucci experience will also extend to the screens on the staircase leading from the ground floor to the first floor. A system of what are known as Stairway Interactive Videowalls react in real time as customers pass by, immersing them in a complete, interactive experience in the store.
Finally, in celebration of Gucci’s children’s collections, that were first introduced in 2010, the second floor of the flagship Monte Napoleone store will host a Kid’s Videowall, where the fashion house's youngest fans will be entertained by the Gucci Teddy Bear, symbol of the Gucci children’s collections, who will move to the rhythm of the music, following the sounds and beats created by the children in front of the mirror.
Frida Giannini, Gucci’s Creative Director, commented on the project: “I see this type of experiential technology as the future of fashion retail as it will allow our collections to be appreciated in detail and create further interest and excitement among our customers.”
Phase two of the Gucci Retail Immersive Experience will "go live" at the flagship Monte Napoleone store in Milan on Monday 25 June 2012, the same day that Frida Giannini will present her Men’s Collection for Spring/Summer 2013. The Immersive Retail Experience will then be rolled out to other signature Gucci stores around the world in the coming months starting with Hong Kong and St. Tropez.
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