Home / Knowledge / News / Pure Genius! extra coverage offers both beauty & brains

Pure Genius! extra coverage offers both beauty & brains

04
Feb '11
This month, Maidenform's Pure Genius! extra coverage bra collection will be introduced as the latest addition to the brand's extensive bra offerings. Geared toward women seeking fuller coverage, the collection is comprised of two styles, one tailored, the other lace-embellished, both featuring SmartZone cup technology offering the utmost in useful lift and shape.

Maidenform's Pure Genius! extra coverage collection offers both beauty and brains. At first glance, the bras are sleek and sexy, but the genius behind the collection is in its hidden support details.

The SmartZone cup technology lifts and shapes the bust from the bottom of the cup through to the underarm. Soft, adjustable straps are slightly wider and designed for comfort and support. Cashmere-lined wings feel luxurious against the skin while delivering smooth lines and eliminating back bulge. You will love the shape, feel and extra coverage!

Maidenform Brands, Inc. is a global intimate apparel company with a portfolio of established and well-known brands, top-selling products and an iconic heritage. Maidenform designs, sources and markets an extensive range of intimate apparel products, including bras, panties and shape wear.

Maidenform Brands Inc


Must ReadView All

Pic: Shutterstock

Textiles | On 19th Jul 2019

Pak-Turkey trade volume falls due to protective duties

Federation of Pakistan Chambers of Commerce and Industry (FPCCI)...

Pic: Shutterstock

Apparel/Garments | On 19th Jul 2019

Swiss delegation visits garment unit in Vietnam's Dong Nai

A Swiss delegation led by federal councillor Guy Parmelin recently...

Pic: Shutterstock

Textiles | On 19th Jul 2019

Prices drop in Brazilian cotton market this month

Prices dropped in the Brazilian cotton market in the first fortnight...

Interviews View All

Top executives, Machinery Company

Top executives
Machinery Company

We will promote latest technologies at ITMA Barcelona

Siddharth Biyani, Mangalam Industries Pvt Ltd

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Divyesh Mashruwala, Akshar Industries

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Akshat Chaudhary,

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

Boban Charly,

Boban Charly

Bierrebi designs and manufactures automatic machines that cut fabric into...

Abhishek Pachauri,

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Prof Seokheun (Sean) Choi, Binghamton University, State University of New York (SUNY)

Prof Seokheun (Sean) Choi
Binghamton University, State University of New York (SUNY)

A team of researchers from the State University of New York (SUNY),...

Kai Poehler, Voith Paper GmbH & Co. KG

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Andreas Lukas, Andritz Nonwoven

Andreas Lukas
Andritz Nonwoven

With forces in engineering and process development, Andritz Nonwoven...

Wendell Rodricks, Wendell Rodricks

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Yash P. Kotak, Bombay Hemp Company

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Sneha Arora, Label Sneha Arora

Sneha Arora
Label Sneha Arora

Sneha Arora, an alumnus of National Institute of Fashion Technology,...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search