Home / Knowledge / News / Corporate / Athletic footwear is significant portion of overall footwear market - Marshal Cohen

Athletic footwear is significant portion of overall footwear market - Marshal Cohen

16
Mar '07
Chief Industry Analyst, Marshal Cohen
'Low Performance,' 'Ath-leisure,' 'Fusion' footwear, call it what you will, NPD's latest footwear data trends are showing the biggest growth in the athletic shoe categories that have more of a 'fashion focus.'

The NPD Group Inc, leading provider of consumer and retail information, released 2006 sales results for athletic footwear. In the 19.4 billion dollar athletic footwear market, low performance footwear, the category of athletic footwear designed to emphasize fashion and comfort, has now become the second largest athletic shoe category coming in a very close second to running shoes (4.8 to 4.9 billion dollars respectively).

“There is a clear shift by consumers from casual athletic shoes to fashion designs for casual.” said Marshal Cohen, chief industry analyst, “Athletic footwear retailers and manufacturers need to take a careful look at this trend and focus on what consumers are asking for. A huge part of the athletic footwear market is not comprised of hard core users.”

“Athletic footwear is a significant portion of the overall footwear market, and there's a shift in what consumers want in their active footwear,” said Cohen. “Consumers are telling us that style and comfort, not performance, are the keys here.” In a recent survey, consumers told NPD that comfort is the primary influence on their athletic footwear purchases. Price and 'a fashionable look' placed second and third as purchase influencers.

Cohen points to the Skate category as another example of the fashion and comfort trend driving sales. “While skate-inspired footwear still represents a small market (800 million dollars of the 19.4 billion dollar total athletic footwear market), its growth can't be ignored. And it's not. Brands as well as retailers are re-orienting their focus on this market. Some have even moved toward this fashion trend and vacated other athletic footwear categories.” cited Cohen.

“I think that the athletic footwear industry is beginning to expand its horizons and not concentrate entirely on the athletic-side of the equation.” said Cohen. “I think the Nike/Payless 'Tailwind' announcement is a perfect example of how the industry is taking note of these developing trends.”

Click here to view more:

The NPD Group Inc


Must ReadView All

Pic: Shutterstock

Textiles | On 5th Dec 2020

Pandemic to put massive downward pressure on wages: ILO

Informal workers' wages have witnessed steeper cuts than formal...

Pic: SCA

Textiles | On 5th Dec 2020

SCA releases sustainability targets to be met by 2030

In order to make long term priorities and to ensure sustainable...

Pic: Shutterstock

E-commerce | On 5th Dec 2020

REV subsidiary buys bankrupt Stein Mart for $6.02 mn

US-based Retail Ecommerce Ventures (REV) recently announced that a...

Interviews View All

Asim Dalal, Indo Count Retail Ventures

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Abhishek Ganguly, Puma India

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Yash Agarwal, Hitansh Online

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Cem Erdogrul,

Cem Erdogrul

Turkey-based Temsan Air Engineering is one of the leading manufacturers of ...

Subrata Ghosh,

Subrata Ghosh

Nandan Denim, part of leading conglomerate Chiripal Group, commenced its...

Valter De Carli,

Valter De Carli

Savio Macchine Tessili is at the head of a group that holds a know-how of...

Justin Chan & Shyam Gollakota, University of Washington

Justin Chan & Shyam Gollakota
University of Washington

A fabric that can store data without any electronics or batteries has been ...

Mary-Cathryn Kolb, Brrr°

Mary-Cathryn Kolb
Brrr°

Atlanta-based private start-up Brrr° was founded in 2014 to develop...

Silverio Baranzano, Fitesa

Silverio Baranzano
Fitesa

Fitesa is a leader in the nonwoven fabrics industry, specialising in...

Pranav Mishra, Huemn

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Mike Hoffman, Gildan Activewear SRL

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Wendell Rodricks, Wendell Rodricks

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


December 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search