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Sienna Miller: The new face of Pepe Jeans London
07
Apr '06
Pepe Jeans London has announced Sienna Miller, British actress and Hollywood superstar as new face of the brand. She's a heartthrob of millions and a darling of the media the world over including India.

The actress and style icon has signed a contract with the brand for two years. Sienna is the face of the brand till Spring 2008. The new campaign will be launched in India in magazines and billboards by April 2006 and is Miller's debut in advertising campaigns.

In the 33 years Pepe's history of it's the first time ever a Hollywood star of such fame as Sienna Miller been signed for its advertising campaign. Moving away from its international footballer and supermodel strategy, Pepe Jeans London ads a bit of Hollywood spice to its stylish high fashion brand image by signing Sienna Miller.

The campaign images are beautifully captured by the famed fashion photographer Mikael Jansson shot on breathtaking location of Paradise Cove, Malibu in California.

Commenting on the new face of the brand Chetan Shah, Country Head, Pepe Jeans (India) said, “Sienna Miller is not only a Hollywood super star but also a fashion style icon herself. Her personality and her screen presence are so enigmatic and enticing that we were sure she will be just the right choice for the brand.”

Pepe Jeans London was established in the chic Portobello Road area of London in 1973. From its origins as a tiny market stall to more than half a US $billion dollar denim and casual wear brand, Pepe has transformed itself to one of the fastest growing jeanswear labels in Europe. The brand today has presence in more than 80 countries across the world.

Pepe Jeans was launched in India in 1989. The brand is currently the leading player in the premium jeans and casual wear segment, enjoying a market share of more than 25 percent.

Pepe Jeans London


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