Singular Italia joins Euromark to tap fashion industry

04 Jul '07

2 min read

Singular ID Italia, the provider of the enterprise brand security system called enxure for the premium fashion industry, announced that it has teamed up with EuroMark, an Italian leader in designer labels and packaging for the mid to high-end fashion industry.

Singular ID Italia and EuroMark, both located in Padua in northern Italy, have been collaborating for several months on incorporating Singular ID's proprietary anti-counterfeiting materials into fabric labels. Each label that is produced has a unique magnetic structure that gives it an identity that is prohibitively difficult to copy and hence counterfeit.

Using Singular ID's scanners and database system, the authenticity and pedigree of fashion products, to which the labels are attached at the time of manufacturing, can thus be verified out in the field. The enxure system can also provide valuable information within the supply chain, helping to prevent manufacturing overruns and grey-market diversion.

EuroMark will be unveiling the product at Bread & Butter Barcelona, the International Tradeshow of Barcelona for Casual Fashion, to be held 4th-6th July 2007. It is expected that about one thousand top fashion houses will be introduced to the anti-counterfeiting system during the course of the event.

“We are excited about this new line of anti-counterfeiting products being directed towards the fashion industry. Fashion houses can individually suffer from millions of Euros in lost revenue through the sale of fake, overrun and diverted products. By incorporating Singular ID's technology into our designer labels, we are adding more value for the buyer”, states Mr. Ottorino Stecca, President of EuroMark.

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