Home / Knowledge / News / Corporate / Tailored Brands appoints Carolyn Pollock as CMO

Tailored Brands appoints Carolyn Pollock as CMO

14
Feb '20
Pic: Tailored Brands
Pic: Tailored Brands
Tailored Brands has announced the appointment of Carolyn Pollock as chief marketing officer. She will report to chief customer officer, Carrie Ask, and will oversee marketing for all of the company’s retail brands, including Men’s Wearhouse, Jos. A. Bank, Moores Clothing for men and K&G. Tailored Brands is a leading omni-channel specialty retailer.

Pollock is a proven marketing and management professional with a 20 year track record of driving growth and building successful brands. She has delivered results in both fast-growth entrepreneurial and established companies by creating a clear vision, articulating focused strategic priorities and managing successful teams, according to Tailored Brands.

Pollock brings to this role more than ten years of experience in consulting and interim marketing leadership roles at established companies such as eBay, Dolby, and Facebook, as well as leading start-ups like Thumbtack, Dashlane, and One Kings Lane. Her consulting experience enables Pollock to combine a fast growth and agile mind-set with an understanding of how to drive change in an established organisation. Prior to consulting, Pollock held marketing leadership roles at eBay and started her career with Unilever and Labatt Breweries of Canada.

“Carolyn joined us in a consulting role in mid-2018 – initially defining the brand strategies for The Men’s Wearhouse and Jos. A. Bank and then overseeing marketing for Jos. A. Bank. She has been instrumental in shaping Jos. A. Bank’s marketing strategy from both a creative and channel perspective. Under Carolyn’s leadership, the brand has seen growth in new customer acquisition, including the important younger generations, and significant increases in e-commerce and store traffic. We are thrilled to have Carolyn drive the marketing strategy across all of our retail brands,” Tailored Brands chief customer officer Carrie Ask said.

“I am excited to lead the marketing transformation at Tailored Brands as we continue to evolve our creative and reach our customers in more relevant ways. One of the first changes we are making to help modernise and improve the efficiency and effectiveness of our marketing efforts is the signing of Starcom as our new media agency. Starcom is one of the leading media agencies in the country and brings a data-driven approach that will evolve our media mix, which is critical as we look to reach a younger and increasingly digital-first customer,” Pollock said.

Fibre2Fashion News Desk (GK)


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 21st Feb 2020

France unveils environment score system for apparel

France has launched a system under which apparel may now display a...

Pic: Shutterstock

Textiles | On 21st Feb 2020

Indian textiles ministry to back small-scale firms

The Indian textiles ministry will contact small-scale manufacturers...

Pic: Shutterstock

Fashion | On 21st Feb 2020

Sycamore Partners buys 55% stake in Victoria's Secret

Sycamore Partners has acquired a 55 per cent stake in Victoria's...

Interviews View All

Binoy Ravjani, Hero's Fashion

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Software Firms, Head honchos

Software Firms
Head honchos

Blockchain technology will shorten lead times

Frank Gossmann, Rotorcraft AG

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Siddhachakra Weaving (Badiya Fashion),

Siddhachakra Weaving (Badiya Fashion)

Ahmedabad-based Siddhachakra Weaving Pvt Ltd was established in 2011 under ...

Kamal Kulshreshth,

Kamal Kulshreshth

Colorjet is among the fastest-growing wide format digital inkjet print...

Farheen B Rahman & Priti Jain,

Farheen B Rahman & Priti Jain

Founded by business-designer duo <b>Priti Jain and Farheen Rahman</b>,...

Lynda Kelly, Suominen Corporation

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Brad Holschuh, Wearable Technology Lab, University of Minnesota

Brad Holschuh
Wearable Technology Lab, University of Minnesota

A new study led by researchers at the University of Minnesota's Design of...

Prof Seokheun (Sean) Choi, Binghamton University, State University of New York (SUNY)

Prof Seokheun (Sean) Choi
Binghamton University, State University of New York (SUNY)

A team of researchers from the State University of New York (SUNY),...

Vaanee Bhatia, Gritstones Clothing

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Chandani Sahi, By Chandani

Chandani Sahi
By Chandani

By Chandani is a womenswear prêt couture brand with fusion silhouettes by...

Aditi Somani, Aditi Somani

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search