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Tanishq launches the world's smallest 'Bhagwad Gita'

22
Apr '09
Bhagwad Gita, which is the most scared and religious scriptures of Hinduism and also considered to be a practical, self-contained guide to life, can now be carried in a form of a pendant wherever you go.

Tanishq, India's largest branded jewellery retail chain, riding on their design expertise and urge for continuous product innovation, has come up with World's Smallest Bhagwad Gita in the form of a Gold Pendant. The pendant with Bhagwad Gita inscribed, can be seen under a 20X microscope and can be read under a 200X microscope. All the 18 chapters of Bhagwad Gita are inscripted on a 24K gold 1 sq. cm. chip (purest form of gold) which is developed into a pendant.

This 22K gold pendant is available in 6 variants and will be made available at select Tanishq outlets across the country.

Talking on the occasion of launch, Mr. Sandeep Kulhalli, Vice President, Tanishq said, “We at Tanishq always aim to offer the best and unique products with innovative and contemporary designs. This year on the occasion of Akshaya Trithiya we are offering this auspicious Bhagwat Gita Pendant for our valued customers. We are confident that this auspicious piece of jewellery will be one of the prized possessions for our consumers”.

Professor Pawan Sinha from Massachusetts Institute of Technology (MIT), USA, has created this Bhagwad Gita chip. He has patented the technology. Professor Sinha holds a Limca World Record for creating the Smallest Bible (1/4th cm sq chip). The chip is sent to Tanishq manufacturing unit where it is developed into a pendant.

Tanishq


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