Sonata launches 'Solid Steel' collection

06 Oct '06

2 min read

Celebrate this festive season with the New “Solid Steel” Collection from Sonata, India's largest watch brand. The collection has been designed in consultation with the brand ambassador and youth icon, Mahendra Singh Dhoni and is a reflection of his personal style and attitude.

With the launch of the Solid Steel collection, Sonata will make the brand more attractive to its consumers in the age group of 20-30 years across all town classes.

The launch of the collection is targeted at the large market potential offered by the festival season buyer and is in tune with the ongoing festival season.

Steel look watches is a growing trend among the young, trendy and style conscious buyer. The overall watch market in India is estimated to be around 36 million and steel look watches comprise about 30 percent of the market.

However, while Steel look, as a category, is largely popular amongst the higher priced segment and younger consumers, no mass-market brand has ever concentrated on this (steel look) category.

Through the introduction of the “Solid” Steel Collection, Sonata aims to change the dynamics of the economy price segment and bring excitement into the category by introducing new styles and looks.

This “solid style” collection comprises 24 models and is expected to redefine the style quotient of the growing steel watch category. While steel has always stood for being durable and strong, it is now being increasingly seen asstylish and sporty.

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