'When Wool is in Fashion' exhibition kicks off in Milan

The exclusive photographic exhibition, entitled “When Wool is in Fashion”, showcased artistic photographs from Vogue Italia and L’Uomo Vogue archives, by the best fashion photographers in the world, featuring wool collections of the greatest fashion designers, with the artistic direction of Franca Sozzani.

Some of the most important names of the fashion and textile industry attended the event, welcomed by Franca Sozzani, editor in chief of Vogue Italia and L’Uomo Vogue, and Rob Langtry, Chief of Strategy and Marketing of The Woolmark Company.

Among the guests were Donatella Versace, Franca Sozzani, Paolo Zegna, Pier Luigi Loro Piana, Carla Sozzani, Teresa Missoni, Micheal Roberts, Raffaello Napoleone and some of the most important names of the International fashion industry.

The event was conceived within a wider collaboration between L’Uomo Vogue and The Woolmark Company, that also includes the launch of an artistic book, entitled “The Art of Merino. An extraordinary matter” and celebrating the infinite qualities and fashion potential of Merino wool.

The book features an incredible editorial shoot by Pier Paolo Ferrari, showcasing the wool collections of 10 fashion designers: Thom Browne, Dolce&Gabbana, Salvatore Ferragamo, Givenchy, Marc Jacobs, Donna Karan, Lanvin, Missoni, Diane von Furstenberg and Alexander Wang.

The ten great international designers have joined the project to celebrate the excellence and fashion-inspiration of Merino wool, unveiling their own visions and styles through iconic wool pieces, both men and women, and a series of personal, amazing quotes about the fibre.

The Woolmark Company