United States Of America : Cotton Incorporated unveils new site CottonWorks

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Cotton Incorporated unveils new site CottonWorks

24
Jan '18

Cotton Incorporated, that conducts worldwide research and promotion activities to increase profitability of cotton funded by US cotton producers and importers of cotton, has unveiled new site, CottonWorks, formerly known as Cotton University. The site is a textile professional’s resource for education, training, and technical assistance for cotton.

The new site launches with a new look, a more streamlined navigation, and even more robust content. With more than 23,000 users, the site is the leading destination for designers, sourcing professionals and anyone using cotton in their products or business.

Along with enhanced navigation, CottonWorks replaces the original ‘college’ segmentations with broad topic areas, such as knits, wovens, nonwovens, and denim. Registered users also have the ability to access content such as webinars, the textile encyclopaedia, and new features such as lists. Users can create, save, and share ‘lists’ of content, allowing for more focused and custom exploration of various topics. A companion to the more than 50 real-life educational workshops offered as part of the ISP, CottonWorks will now serve as the sign-up portal for those physical workshops moving forward. Qualified industry professionals can now see the day, hour, and minute when workshop registrations will open.

Existing users’ login credentials remain unchanged with the transition. An informational brochure and tutorial video are available outside the registration wall for both existing users and those interested in learning more about what the website has to offer.

The CottonWorks.com is live as of January 18, 2018. The site is a project of the Cotton Board Importer Support Program (ISP) and managed by Cotton Incorporated.

Mark Messura, senior vice president global supply chain marketing at Cotton Incorporated said, “If you work with cotton – in any capacity – you need to go to Cottonworks.com. It’s all there: product and fabric ideas, trend insights, technical assistance, innovation, and marketing. You can access all the elements you need to bring better cotton products to market faster and more profitably.” (GK)

Fibre2Fashion News Desk – India

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