Home / Knowledge / News / Cotton / Giotex partners Aware to sell recycled cotton blended yarn

Giotex partners Aware to sell recycled cotton blended yarn

Nov '20
Pic: Shutterstock
Pic: Shutterstock
Giotex, the largest spinner of recycled cotton/polyester pre-dyed fibres and blends in the Americas, is set to sell recycled cotton blended yarn embedded with the Aware tracer particles starting from November 2020. Aware is the brand of the Dutch company, The Movement, which offers innovative sustainable fibre and yarn solutions for the textile industry.

Thanks to this collaboration, the Aware integrity solution is now also available in North and South America. Brands and retailers from the US, producing their products locally, can now also benefit from 100 per cent traceable recycled cotton yarn. Recycled cotton is the most important yarn for a sustainable future. Made from post-industrial cutting clips or post-consumer garments, one kilo recycled cotton saves almost 10,000 litres of water. And because we don’t have to cultivate new cotton fields, we save unspoiled nature (1,000 kg of recycled cotton saves 5,000 square metres land), according to a press release by The Movement.

It’s very difficult to prove that the final garment is really made of genuine recycled materials. Certification data should reflect reality, but sometimes reality changes and the data stays the same. Greenwashing is a hidden risk. Aware has developed a rock solid technology that can truly verify the authenticity of recycled materials, by using tracer and blockchain technology. Aware is fully reliable, avoids greenwashing, and is easy to use.

“Today, nothing is more important to manufacturing than sustainable practices and radical transparency. Aware has joined advanced tagging technology to blockchain transparency. We simply had to be included in The Movement,” Steven Usdan, co-founder of Giotex said.

“We are extremely happy with this collaboration. We believe that genuine traceable recycled cotton yarn should be available from all important production areas in the world, to avoid unneeded shipments of materials. We have licensed spinners in Asia and Europe. With Giotex we have the best partner possible in the Americas,” Feico van der Veen, founder of The Movement said.

Fibre2Fashion News Desk (GK)

Must ReadView All

Pic: Shutterstock

Textiles | On 26th Feb 2021

ITC supports boosting Tajik textile-clothing sector's

As part of the International Trade Centre’s (ITC) intensive training...

Pic: Shutterstock

Retail | On 26th Feb 2021

UK athleisure order volumes rise since pandemic started

The lockdown has boosted UK athleisure sales, while a lack of social...

Pic: Shutterstock

E-commerce | On 26th Feb 2021

Digital savvy firms germane to buyers in post-pandemic era:

A paradigm shift towards digitisation was already under way before...

Interviews View All

Siddharth Biyani, Mangalam Industries Pvt Ltd

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Anvita Mehra, Confidential Couture

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Textile Industry, Head honchos

Textile Industry
Head honchos

Good tidings expected for textile industry

Abhishek Ralli,

Abhishek Ralli

Guide group is a government recognised manufacturing house engaged in the...

Larry Fontana,

Larry Fontana

Italy-based Lafer SpA is one of the most innovative surface finishing...

Alessandro Marengo,

Alessandro Marengo

Founded in 1974, Italian firm Zaitex SpA is one of the leading suppliers...

Andreas Lukas, Andritz Nonwoven

Andreas Lukas
Andritz Nonwoven

With forces in engineering and process development, Andritz Nonwoven...

Giulio Cesareo, Directa Plus SpA

Giulio Cesareo
Directa Plus SpA

Established in 2005, Direct Plus SpA, is one of the largest producers and...

Paige Mullis, Glen Raven Inc

Paige Mullis
Glen Raven Inc

Paige Mullis discusses the expansion plans of Glen Raven Inc in India, and ...

Suman Nathwani, Suman Nathwani

Suman Nathwani
Suman Nathwani

<span style="font-size: 12px;">Designer <b>Suman Nathwani</b> talks about...

Anisha Chaudhari, Threads & Shirts

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Amiben Shroff, Shrujan

Amiben Shroff

From its modest beginning in the late 1960s, Shrujan has grown into a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

February 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search