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Google launches shopping platform

Jul '19
Pic: Google
Pic: Google
Google recently unveiled a new Google shopping portal targeting online shoppers. The platform, now live in the United States, allows users to search for items they wish to buy, and provides those who are logged into their Google account with recommendations based on their web activity. Next, the portal directs users to purchasing options.

The options include channels through Google’s site, nearby brick-and-mortar stores or a select group of third-party retailer’s sites, like Boxed, Walmart, Costco Wholesale and Target, according to US media reports.

Suggested items marked with a ‘Buy with Google’ tag allow users who wish to buy online to check out directly on Google. In addition, select products on the platform are sold with a 'Buy with Google Guarantee', which promises a refund to those who experience product damage or late delivery from a recommended third-party retailer.

Google reportedly does not intend to open warehouses or shipping facilities unlike fellow American giant, Ebay, which announced its plans to do just that by next year.

Still, the shopping portal is being widely perceived as a competitive move against Google's top competitor Amazon. According to a 2018 Adeptmind survey, 46.7 per cent of US Internet users began product searches on Amazon compared with 34.6 per cent who started their searches on Google.

Prior to launching in the United States, the Google platform was initially tested in several territories, including France. (DS)

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