Walmart expands ecom marketplace to more small businesses

"For years, building an e-commerce marketplace customers trust has been a priority for our business," wrote Jeff Clementz, vice president, Walmart Marketplace, while announcing the development on Walmart website.

"As our CEO Doug McMillon recently said, competition is good in the retail business, and we want more retailers not fewer," he added.

"The US e-commerce business grew 74 per cent in total last quarter, and growth in marketplace outpaced the overall business even as first-party sales were strong. As we launch this integration with Shopify, we are focused on US-based small and medium businesses whose assortment complements ours and have a track record of exceeding customers’ expectations," Clementz wrote.

"We’re excited to be able offer customers an expanded assortment while also giving small businesses access to the surging traffic on Walmart.com," he added. Shopify powers a dynamic portfolio of third-party sellers who are interested in growing their business through new, trusted channels.

"Growing our Marketplace is a strategic priority, and we are going to be smart as we grow. We will start integrating new sellers now and expect to add 1,200 Shopify sellers this year. Shopify has a long history of helping small businesses leverage scale, and we’re proud to be part of the solution that is helping customers and other retailers," he further added.

Fibre2Fashion News Desk (RKS)