Zappos becomes Abercrombie & Fitch's US e-commerce partner

Through this partnership, the two brands also teamed up to create an exclusive footwear capsule available on Zappos and Abercrombie’s online channels, featuring a wide range of sizes and designed to style with Abercrombie & Fitch denim fits.

While 2020 greatly influenced the way consumers dressed, Zappos and Abercrombie & Fitch are providing shoppers with a seamless style refresh by offering suggested pairings of denim and shoes. The Abercrombie & Fitch denim fits featured on Zappos range from size 23-37, and feature three lengths per style: regular, long and short.

To further celebrate the launch of Abercrombie & Fitch on Zappos, the customer service e-retailer will be highlighting Abercrombie's denim in its Denim Shop via a two-week takeover. Through the curated experience, customers can leverage Zappos' Fit Finder to inform the optimal feel-good pair, the two companies said in a joint media release.

Zappos will also be featuring Abercrombie outfit inspiration for Mom's & Mini's, which includes matching looks from the Abercrombie adults and Abercrombie kids’ brands. New Abercrombie kids' apparel on Zappos includes all categories, from denim to tops and bottoms.

"As a company that looks to provide shoes, clothing and accessories for all, we're thrilled to partner with like-minded brand Abercrombie & Fitch," said Jeff Espersen, general manager, head of merchandising, Zappos. "By offering Abercrombie & Fitch's best-known women's denim and exclusive footwear through an immersive online shopping experience, we're looking to make this transition as fun and seamless as possible for our customers."

"In addition, we're excited Zappos is offering some of our most popular and in-demand products on their own seamless experience, which supports our goal of meeting our customers on the channels where they're spending their time,” said Carey Collins Krug, SVP and head of marketing, Abercrombie & Fitch.

For the exclusive footwear capsule, Zappos leveraged its long-standing expertise to collaborate alongside Abercrombie & Fitch as an industry consultant. The resulting collection's eight styles include an ankle boot, stovepipe boot, court sneaker and strappy heel, and range in size from six to 15 in select silhouettes. Each footwear piece in the capsule correlates with a popular Abercrombie & Fitch denim style, making that perfectly paired look, effortless.

Fibre2Fashion News Desk (KD)