Flipkart working on scaling loyalty programme, grocery, fashion biz

22 Feb '21

1 min read

Pic: Shutterstock

Walmart-owned Flipkart is working on scaling its loyalty programme, grocery and fashion business while continuing to invest in technology and infrastructure this year, as it looks to strengthen its position in the Indian e-commerce market, the company recently said. Flipkart Group chief executive officer Kalyan Krishnamurthy said fashion is under-penetrated digitally in India.

"Flipkart Plus, which is a very uniquely local loyalty programme, is one very big priority. Second, grocery as a category is something where we want to strengthen our value proposition, especially partnering with the roughly million kirana partners we already have in our ecosystem," Krishnamurthy said during a Walmart post-earnings briefing.

"...so we want to actually capitalise on that opportunity. Technology and infrastructure will be two very big investment areas next year and going forward," he was quoted as saying by a news agency.

Referring to an industry report, Krishnamurthy said by 2025, the e-commerce company is expected to touch $90-100 billion.

Fibre2Fashion News Desk (DS)

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