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Ad spending on digital channels not weak: Kenshoo

09
Aug '19
Pic: Kenshoo
Pic: Kenshoo
Social media advertising spending grew by 37 per cent year on year (YoY) in the second quarter (Q2) of 2019, according to the Kenshoo Q2 2019 Quarterly Trends Report released recently, which found paid search spending rose by 10 per cent and spending on e-commerce channel advertisement (ECA) increased by 66 per cent YoY during the same period.

Israel-based Kenshoo is a global leader in marketing technology. The 2019 Q2 spending on e-commerce advertisements almost surpassed the holiday push of last year’s fourth quarter.

As a share of total Instagram spending, the stories format doubled its share from 9 per cent to 18 per cent YoY, according to a company press release.

Product ads accounted for 46 per cent of total Q2 search spending and 37 per cent of social spending for Kenshoo e-commerce advertisers. Pinterest spending, impressions and clicks grew across the board YoY at 50 per cent, 22 per cent and 19 per cent respectively.

Mobile advertisements comprised 87 per cent of social media advertising and 51 per cent of search spending in Q2. (DS)

Fibre2Fashion News Desk – India


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