Home / Knowledge / News / E-commerce / AI improve retail experience of Adobe Magento merchants

AI improve retail experience of Adobe Magento merchants

Dec '20
Pic: Adobe
Pic: Adobe
Computer software company Adobe recently announced several new ways in which Adobe Sensei, its artificial intelligence (AI) and machine-learning technology, is being integrated with its own open source e-commerce platform Magento Commerce to help its global merchants deliver more data-driven and highly-personalised online shopping experience.

The announcement followed the company’s belief that the online economy will definitely dominate retail well after the pandemic is over. Since its launch, Sensei-powered product recommendations for Magento Commerce has garnered a lot of enthusiasm from Magento merchants, the company claimed in a blog post.

Close to 100 Magento Commerce merchants, including HP, Catbird, Wolf Automation and HP, are using product recommendations to deliver contextually relevant recommendations that respond to consumer preferences and ever-changing shopping behaviour.

Adobe is continuing to innovate on this feature by adding a new AI capability to a merchant’s toolkit: the upcoming visual similarity recommendation type will allow Magento merchants to offer its shoppers recommendations of similar looking products to what they are considering purchasing, taking into account visual attributes such as colour, shape, size, material and style.

The feature is powered by Adobe Sensei, which uses visual AI to recognise and process product imagery and match patterns. Its benefit is that it allows merchants with a large catalogue of products to showcase a wide range of their products to shoppers and empowers customers to consider all the potential alternatives to the product that they are looking at, encouraging even wider catalog discovery and inspiration.

As the recommendation is visually driven, the feature can be implemented by the merchant quickly compared to other recommendation types, which require initial collection and analysis of consumer behavioral data before they can be used, Adobe said.

Magento Commerce merchants will soon be able to add Adobe Sensei-powered site search capability to their storefront. The new out-of-the-box ‘Live Search’ feature will enable its merchants’ ‘searchandising’ capabilities to provide customers with lightning-fast search-as-you-type results that become smarter over time based on ongoing AI-driven analysis of shopper behavior.

The Live Search capability will be available to Magento Commerce merchants in the first half of 2021.

Fibre2Fashion News Desk (DS)

Must ReadView All

Pic: Shutterstock

Textiles | On 21st Jan 2021

Vietnam's garment-textile sector eyes $39 bn in exports

Vietnam's garment-textile sector has set a target of $39 billion in...

Pic: Shutterstock

Fashion | On 21st Jan 2021

Mila Fashion to open apparel plant in Sri Lanka's Welioya

US-based Mila Fashion, part of the Design Studio Group, recently...

Pic: Citi Trends

Retail | On 21st Jan 2021

Citi Trends to open 100 new stores by fiscal 2023-end

Citi Trends, Inc, a US-based value-priced retailer of fashion...

Interviews View All

Pinkesh Jain, Everflow Petrofils Ltd

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Prabu Mohanram, Balavigna Weaving Mills Pvt Ltd

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Mohammad Mamun Ar Rashid, UL VS Bangladesh Ltd

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Dejan Lalevic,

Dejan Lalevic

Mesdan SPA, a subsidiary of Italian firm Savio Macchine Tessili,...

Wesly Clements,

Wesly Clements

US-based Baldwin Technology Company is a global manufacturer and supplier...

Prakhar Singh,

Prakhar Singh

Morgan Tecnica offers the largest and most modern range of solutions for...

Justin Gutierrez, INDA

Justin Gutierrez

The Association of the Nonwoven Fabrics Industry (INDA) has created a new...

Tiasha Renganathan, Twinery Innovations by MAS

Tiasha Renganathan
Twinery Innovations by MAS

Twinery-Innovations by MAS is the innovation arm of Sri Lankan company MAS ...

Steve McCullough & Marco Weichert, Functional Fabric Fair & Design and Development GmbH Textile Consult respectively

Steve McCullough & Marco Weichert
Functional Fabric Fair & Design and Development GmbH Textile Consult respectively

Functional Fabric Fair is a trade-exclusive event showcasing the latest...

Sailesh Singhania, Sailesh Singhania Label

Sailesh Singhania
Sailesh Singhania Label

The Sailesh Singhania label was created to promote handwoven sarees and...

Mike Hoffman, Gildan Activewear SRL

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Adriano Goldschmied, AG Jeans

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

January 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search