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Amazon favourite shopping website for 52% US teens: survey

Oct '19
Pic: Shutterstock
Pic: Shutterstock
Fifty two per cent of US teens claim Amazon as their favourite shopping website, according to the 38th semi-annual ‘Taking Stock With Teens’ survey conducted by Piper Jaffray Companies, an investment bank and institutional securities firm. The second most favourite site is that of Nike, which is also the most favourite footwear brand among teens.

The survey, which highlights discretionary spending trends and brand preferences from 9,500 teens across 42 US states with an average age of 15.8 years, found the lowest teen spending levels in eight years.

The two most challenged categories were handbags and cosmetics as females reprioritise their spending with eating out and footwear or apparel.

While lululemon is seventh most preferred apparel brand, within footwear, Crocs is the seventh most preferred brand.

Food continues to be male teens’ topmost spending category (23 per cent), clothing is female teens’ topmost wallet share (27 per cent), according to a company release.

While around nine-tenths of girls preferred shopping for beauty in store versus online, 89 per cent of female teens use online influencers as a source of discovery for beauty brands and trends.

Preppy brands such as Sperry, Ralph Lauren and Vineyard Vines continue to cede share to athletic brands—36 per cent of preferred apparel brands are athletic, up from 34 per cent last Fall.

European luxury brands account for 30 per cent of mindshare among preferred handbag brands like Louis Vuitton, Gucci and Chanel.

iPhone ownership remains at 83 per cent, while 86 per cent of teens expect an iPhone to be their next phone.

Fibre2Fashion News Desk (DS)

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