The most recent investments include the introduction of selling tools and services across Fulfillment by Amazon, Seller Central, Amazon Advertising, and more. To further help small and medium-sized businesses thrive in Amazon’s stores, Amazon hosts a variety of events to educate sellers, including Amazon Academy events across Europe, the Boost Conference specifically for businesses using the FBA service, and the new Selling Partner Summits across the US. The new Selling Partner Summits are a series of six conferences designed to help sellers grow their business in Amazon’s stores.
“We are constantly listening to seller feedback and rolling out new tools based on their insights to help small and medium-sized businesses succeed selling in our stores,” said Ian Simpson, VP Selling Partner Services at Amazon. “From updates to brand analytics to a new global selling workflow, businesses have access to infrastructure, technology, and insights to help them reach more customers and grow their business online. Small and medium-sized businesses are growing sales in Amazon’s stores at a faster rate than Amazon’s retail business and these new tools and services serve as a catalyst to enable additional growth.”
More than half of all units sold in Amazon’s stores are from small and medium-sized businesses. The 2018 Amazon Small Business Impact Report has revealed that there are more than one million US-based small and medium-sized businesses selling in Amazon’s stores. Amazon estimates that small and medium-sized businesses selling in Amazon stores have created more than 900,000 jobs worldwide. In 2018, more than 50,000 small and medium-sized businesses exceeded $500,000 in sales in Amazon’s stores worldwide, and nearly 200,000 surpassed $100,000 in sales. The number of small and medium-sized businesses eclipsing $1 million in sales in Amazon’s stores worldwide grew by 20 percent last year.
“The insights and analytics we access through Seller Central have been a game changer for our business! New tools like Brand Analytics with information on clicks and conversions across keywords have been incredible for marketing our brands,” said Liran Hirschkorn, owner of 1981 LLC. “These exciting updates continue to make Amazon the best opportunity in retail for our small business.” (RR)
Fibre2Fashion News Desk – India
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