Amazon launches Project Zero in India

15 Nov '19

2 min read

Pic: Amazon

Amazon recently launched Project Zero in India to further deliver on its commitment to empower brands to drive counterfeits to zero. Launched earlier this year in the United States, five European countries and Japan, it builds on the company’s long-standing work and investments and ensures that customers always receive authentic goods when shopping on Amazon.

The company takes feedback seriously and through Project Zero, it is introducing additional proactive mechanisms and powerful tools to identify, block and remove counterfeits, it said in a blog post on its website.

Over 7,000 brands have already enrolled in Project Zero across the United States, Europe and Japan, and a number of Indian brands participated in a pilot to help us test the experience in India.

Project Zero combines Amazon’s advanced technology and innovation with the sophisticated knowledge that brands have of their own intellectual property and how best to detect counterfeits of their products.

Amazon’s automated protections proactively and continuously scan more than 5 billion daily product listing updates globally to look for suspicious listings. These automated protections are powered by Amazon’s machine learning and are continuously fed new information.

Product serialisation is enabled by a unique code that brands apply within their manufacturing and packaging process, and it allows us to individually scan and confirm the authenticity of every single purchase of a brand’s enrolled products through Amazon’s marketplace. Product serialisation is optional.

Fibre2Fashion News Desk (DS)

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