Home / Knowledge / News / E-commerce / Amazon named consumers' favourite retail brand

Amazon named consumers' favourite retail brand

Feb '19
Courtesy: DMA
Courtesy: DMA
Amazon is the most popular retail brand, the second most popular in media and entertainment and fourth most popular among consumers choosing their favourite technology brand, says a report. The results indicate Amazon’s dominance in the mindset of consumers today. Its familiarity, ease and choice comparison give consumers one place to serve their needs.

A large proportion of consumers do not have a favourite brand (33 per cent), but a majority were able to name a brand they feel loyal to, according to the report ‘Customer Engagement – How to win trust and loyalty’ by Direct Marketing Association (DMA). In terms of brands that were named consistently, the most mentioned brand by far was Amazon with 14 per cent naming it as their favourite brand. Amazon was followed by Marks & Spencer, John Lewis and Sainsbury’s. Apple was the only non-retail brand to feature in the top mentioned brands.

According to the segmentation of consumer attitudes towards loyalty by the report, half of the consumers (49 per cent) are active loyals – those who tend to stick to brands they know for everyday and important decisions. 40 per cent agree that they would stop buying from a brand if it stopped offering deals while 79 per cent agree that they are willing to spend time researching items/products in order to get the best possible value.

Nearly two-fifths of consumers agree they feel less loyal to brands and companies than a year ago while just 18 per cent disagree. Price sensitivity, greater competition and lack of trust are the most common reasons given for becoming more disloyal towards a brand. Many consumers are loyal because they have a genuine connection to a brand. Among the five most mentioned favourite brands, a majority are loyal to them because they genuinely like them. Nearly 60 per cent of consumers who categorise their loyalty to their favourite brand as genuine, named brand social responsibility as a reason for their loyalty. 54 per cent of consumers who categorise their loyalty as genuine name good customer service as a reason versus 32 per cent who see their loyalty as convenience driven – highlighting a difference of 22 per cent.

The report also highlighted that fewer consumers like or would like to receive reward points (77 per cent) than those who currently receive them (87 per cent). The majority of consumers (73 per cent) agree that they avoid services that tie them into long contracts.

“Brands must renew their focus on the most important part of their long-term success, their customers. Whether marketers decide to offer more personalised experiences, new loyalty schemes or flexible subscription models, successful brands will be those that can engage their customers in the right way and satisfy their emotional needs, as well as their functional ones,” said Rachel Aldighieri, managing director, DMA. (PC)

Fibre2Fashion News Desk – India

Must ReadView All

Pic: Shutterstock

Textiles | On 22nd Feb 2020

Pharr sells Pharr High Performance to Coats Group

Pharr, a provider of differentiated textile products and assorted...

Pic: Shutterstock

Textiles | On 22nd Feb 2020

TOAI highlights importance of textiles in auto industry

The first edition of the conference 'Textile Opportunities in a...

Pic: Shutterstock

Textiles | On 22nd Feb 2020

Cocona's 37.5 fibres to have new biodegradable additive

All of the 37.5 staple fibres and filament yarns by Cocona, will now...

Interviews View All

Headhonchos, Indian textile value chain

Indian textile value chain

'One nation, one tax' is a great concept

Priyanka, Studio Priyanka Rajiv

Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Smarth Bansal, Colorjet India Limited

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Awanda Booth,

Awanda Booth

Held every year in New York City, Surtex is a global business-to-business...

Urmil Arya,

Urmil Arya

Sushila International, a well established textile organisation established ...

Manuele Baggini,

Manuele Baggini

Comec Italia Srl is a world leader in the production of printing machines. ...

Frank Heislitz, Freudenberg

Frank Heislitz

Freudenberg Performance Materials is a leading global manufacturer of...

Ray Baughman, University of Texas -Dallas

Ray Baughman
University of Texas -Dallas

<div>A team of scientists and researchers have discovered twistrons,...

Keith McMillen, Bebop Sensors

Keith McMillen
Bebop Sensors

Bebop Sensors' smart fabrics allows for a new level of interaction between ...

Mike Hoffman, Gildan Activewear SRL

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Yash P. Kotak, Bombay Hemp Company

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Seema Agrawal, Artisan Saga

Seema Agrawal
Artisan Saga

Artisan Saga, founded by Kaushik Rajani and Seema Agrawal, is an online...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search