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American social marketplace Poshmark to debut in India

04
Aug '21
Pic: Poshmark
Pic: Poshmark
Poshmark, a leading social marketplace for new and secondhand style for women, men, kids, pets, home and more, has announced plans to bring its simple, social, and sustainable shopping experience to India, the second most populous country and one of the fastest-growing e-commerce markets in the world. It will launch in the country by the end of this quarter.

Poshmark community includes millions of users in the US, Canada and Australia.

The introduction of Poshmark — an organised, safe and technologically advanced marketplace — will present an attractive offering to India’s diverse community of shoppers and sellers, the company said in a media release.

The company has also announced the appointment of two new leaders to support its global expansion: Sylvie De Wever, who joined as Poshmark's first vice president and general manager of international, and Anuradha Balasubramanian, general manager of Poshmark India. Both are accomplished leaders who bring extensive experience in strategic international expansion and business operations.

"Having roots deeply embedded in India, I am delighted to be bringing Poshmark to my home country," said Manish Chandra, founder and CEO of Poshmark. "The market opportunity is massive and growing, as people increasingly turn to ecommerce while seeking a more socially connected and sustainable experience. We look forward to empowering Indians of all ages and backgrounds to join us in an entirely new way to shop."

Most recently, Poshmark launched in Australia in February 2021, extending its community and model beyond North America. In May 2019, the company launched in Canada, where its community has grown to over 2.5 million Canadians who have listed half a billion dollars worth of inventory.

Fibre2Fashion News Desk (KD)


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