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Brooks & Locally to offer same-day delivery to runners

Aug '19
Pic: Brooks Running
Pic: Brooks Running
Brooks Running and Locally will launch same-day delivery to runners in ten markets across the US, to get performance running product onto feet and into hands fast. Brooks will be the first running brand to offer same-day delivery with Locally and local running stores in this way.
Locally will also begin offering the service in 25 additional US cities.

Runners will be able to shop on BrooksRunning.com and find available inventory at local specialty running stores using Locally software. The local store will fulfil the order and deliver it via one of Locally’s delivery partners, Deliv or Postmates. The first 1,000 runners to place an order for same-day delivery in the ten launch cities will receive free delivery using a promo code that will be available via Brooks’ social and email channels. After that point and outside of those cities, runners will have the option to pay a delivery fee, which starts at $5 and depends on proximity to the store, to have their gear arrive within the day, often within hours. Exact delivery times and cost will depend on the runner’s proximity to the store, store operating hours and the time of day the order is placed, according to Brooks.

The launch cities include Atlanta, Baltimore, Chicago, Houston, Minneapolis, New York, Philadelphia, San Francisco, Seattle, and Washington. As the same-day delivery launch partner for Locally, Brooks will initially be the first running brand to offer its service to runners. Brooks and Locally will evaluate how to increase the number of cities they make the service available in.

In addition to offering the same-day delivery service to runners, Brooks’ partnership with Locally allows runners to locate performance running gear at stores near their homes, driving sales for local retailers. Other Brooks investments to help bolster sell-through at retail include developing an award-winning customer service team, launching the Fast Track application which allows store associates to drop-ship Brooks product to runners and more.

“We know that for many runners, going for a run can depend on having the right gear on hand at any point in the day, which is why we’re thrilled to partner with Locally to offer same-day delivery in cities throughout the US. In addition to delivering gear to runners within 24 hours, same-day delivery will create new sales for our specialty running accounts by introducing new customers to their local stores,” Brooks Running VP of US specialty retail accounts Rick Wilhelm said. (GK)

Fibre2Fashion News Desk – India

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