E-com sales in Latin America worth $80 bn in 2018

06 Jun '19

1 min read

E-commerce sales in Latin America were worth $80 billion in 2018—2 per cent of the global total—making the region the second lowest in per capita e-commerce sales globally, according to a study by the Freedonia Group on global e-commerce. Revenues are largely driven by Brazil and Mexico, which together accounted for 57 per cent of the region's sales in 2018.

Logistical problems, including delayed shipment or unfulfilled orders, have prevented consumers from engaging with e-commerce in the past, but solutions such as offering better refund and return policies can increase consumer satisfaction, says the study.

Improvements to postal services, the development of crowd-sourced delivery, and a better focus on customer service are all expected to aid growth in online sales, according to a press release from The Freedonia Group.

In comparison, e-commerce sales in the world as a total are projected to nearly double by 2023, expanding 13 per cent annually to $6.7 trillion, says the study.

North America has the highest per capita e-commerce sales in the world. A well-developed logistics framework and plenty of competition keeps total cost of fulfilment relatively low for e-commerce orders, it added. (DS)

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