As a digital fashion ecosystem, Fashion Accelerator (FA) primarily caters to millennials and is run by millennials.
The team ECAAS (E-Commerce As A Service) was founded in 2015 by Fibre2Fashion Pvt Ltd. Initially, with a small group of passionate e-commerce heads working towards providing holistic e-commerce solutions to fashion and lifestyle brands that included account registration, product cataloguing, inventory and order management, promotions and campaigns.
Fashion Accelerator today has expanded ECAAS' service offerings to create fashion ecosystem for aspiring brands to grow their business in this digital age. The latest service offering by the FA team are brand conceptualisation and company registration, e-commerce product merchandising, digital brand launching, product photography, cataloguing, online operations and supply chain management, and dedicated sales and promotional resources.
FA also designs turnkey projects and solutions to create sustainable sales funnel for the clients. FA acts as a catalyst and aspires to be a part of the success journey for partner brands. Specialising in retail space, it has in a short time also forayed into luxury with native niche labels and is on the way towards making brands and labels haute couture runway ready.
“Fibre2Fashion has been No.1 portal globally, serving various needs of the fashion and apparel industry for almost two decades. This intelligence has driven us every day to build brands and grow labels by bolstering their conversion funnels. With our Fashion Accelerator programme, we intend to drive relevant conversations about fashion in the digital space,” said Chahat Shah, chief business officer, Fibre2Fashion.
To ensure cohesive and integrated digital marketing solutions for brands and labels, Fashion Accelerator was built from scratch. "This collective expertise is the brawn behind many handpicked labels that we've helped transform into brands. The innovative approach of using data analytics for decision making assists us in real-time measuring and ultimately scaling our online business partners," an ECAAS press release said.
"At Fashion Accelerator, the team is committed to going above and beyond for the clients by providing innovative ideas that raise their buyer community ground and translate this community into a sales channel, tailor-made for the client. Each of the team members comes with a vivid experience concentrating on their roles," the release added.
Fashion Accelerator takes brands off the hangers and to the shopping carts.
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