Home / Knowledge / News / E-commerce / Flipkart forms strategic partnership with Lifestyle

Flipkart forms strategic partnership with Lifestyle

15
Aug '19
Pic: Shutterstock
Pic: Shutterstock
India’s Flipkart has formed a strategic partnership with retailer Lifestyle to counter Amazon in the fashion retail business. The partnership is also likely to support both firms in countering the planned e-commerce venture of Reliance Industries in future. The Flipkart Group reportedly has a 70 per cent market share in the online fashion retail market.

Through this partnership, Lifestyle will take its wide selection of product ranges including its fashion private label brands across womenswear, menswear, kids wear, footwear, handbags, fashion and accessories, to newer geographies. It would also be able to serve the over 160 million consumer base of the Flipkart Group, according to Indian media reports.

“Fashion is a $100 billion market in the country with only 6 per cent having been penetrated by the online retail players. There is a very large opportunity to enable more consumers to come online,” said Rishi Vasudev, senior vice president and group head, fashion, at Flipkart, Myntra, Jabong.

Vasudev feels the partnership will further strengthen its position as the leading fashion destination in India.

At present, 2-3 per cent of the business of Lifestyle International Pvt Ltd is online and its target is to grow that to 15-20 per cent, according to managing director Vasanth Kumar.

Twenty years in the industry, Lifestyle now has a network of 78 stores in India and is growing rapidly by adding one store every 45 days. The company is aiming to have 100 stores within the next two years.

Kumar said the company is present in 44 cities and the Flipkart partnership would now enable it to reach small cities and towns too. (DS)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 26th Oct 2020

25% Bangla garment manufacturing to be automated by 2023

A quarter of garment manufacturing activities in Bangladesh will be...

Pic: Shutterstock

Textiles | On 26th Oct 2020

BCI to cease all field-level activities in China's XUAR

Sustained allegations of forced labour and other human rights abuses...

Pic: Burberry

Information Technology | On 26th Oct 2020

Burberry launches gaming technology for fashion design

Burberry, and digital production agency, Koffeecup have joined hands...

Interviews View All

Abhishek Samdaria, Reflete

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Ajay Ghariwala, Luthra Group

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Top executives, Textile industry

Top executives
Textile industry

Knowledge sharing platform needed for sustainable water management

Rajat Jaipuria,

Rajat Jaipuria

Activewear brand Soul Space promotes organic cotton farming and...

Siddhachakra Weaving (Badiya Fashion),

Siddhachakra Weaving (Badiya Fashion)

Ahmedabad-based Siddhachakra Weaving Pvt Ltd was established in 2011 under ...

Sarah Perkins,

Sarah Perkins

Fairfax, Virginia-based Specialty Graphic Imaging Association (SGIA) is a...

Georg Reinhold, Trützschler  Nonwovens & Man-Made Fibers

Georg Reinhold
Trützschler Nonwovens & Man-Made Fibers

Trützschler Nonwovens & Man-Made Fibers, a part of the Trützschler Group,...

Jacques Prigneaux, EDANA

Jacques Prigneaux
EDANA

EDANA has been the leading global association and voice of the nonwovens...

Kazuaki Yazawa, Purdue University

Kazuaki Yazawa
Purdue University

Scientist <b>Kazuaki Yazawa</b> has developed thermoelectric semiconductor ...

Igor Chapurin, Chapurin

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Cigdem Akin, Cigdem Akin

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Judy Frater, Somaiya Kala Vidya

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search