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Global Fashion helps customers in sustainable shopping

Apr '19
Pic: Global Fashion Group
Pic: Global Fashion Group
Global Fashion Group (GFG), a leading fashion and lifestyle destination, has introduced a new way for customers to shop conscientiously in Australia and New Zealand. With the launch of 'Considered' on its e-commerce platform in Australia, The Iconic – GFG has become one of the first online retailers globally to launch an initiative of this kind.

'Considered' uses The Iconic's five ‘Sustainability Credentials’ categories to allow customers to filter and find products holding sustainability credentials, allowing them to seamlessly shop by their personal sustainability values.  This game-changing initiative highlights GFG’s commitment to helping empower customers to make informed purchasing choices through education and accessibility. It aims to demystify the complex and sometimes confusing world of sustainable fashion.

"Considered is a testament to GFG’s commitment to social and environmental responsibility. As a global company with 11.4 million active customers and over 10,000 fashion & lifestyle brand partners, we understand the responsibility we have to both our customers and our planet. Sustainability is an essential component of ensuring long-term business value and as part of better managing our own impacts, we see an opportunity to drive this conversation forward in the high growth markets in which we operate. As one of the first online retailers globally to launch an initiative of this kind, we have made important progress to date, however we are humble enough to know that this is a journey and we still have much work to do," Patrick Schmidt, Co-CEO of GFG, said.

"Being a part of 'Considered' means the product on The Iconic is made using at least one material or process that is better for humans, animals or the environment than conventional alternatives, or is from a brand which is making contributions to the community around us. When customers shop The Iconic, they will be able to refine their selection by the sustainability category of their choice using a filter system, which they can find on the left side of the page where the current filter is located," GFG said in the press release.

'Considered' by The Iconic will launch over 6,400 products tagged with sustainability credentials across 300+ brands. The Iconic expects to grow the 'Considered' assortment to more than 10,000 products in the short-term with new products holding sustainability credentials added daily. Products on 'Considered' by The Iconic include womenswear, menswear, kidswear, sport, footwear and accessories from brands such as KITX, Outland Denim, Maggie Marilyn, R.M. Williams, Manning Cartell, Patagonia, Lee Matthews, Nobody Denim, Assembly Label, Outerknown and more.

GFG’S strategy and success in its markets is underpinned by a truly diverse workforce and commitment to social and environmental responsibility. This new launch in Australia is a huge step forward in helping GFG achieve its aim of delivering fashion in a sustainable and responsible way. (RR)

Fibre2Fashion News Desk – India

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