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H&M brings product transparency to scale

24
Apr '19
Pic: H&M
Pic: H&M
H&M Hennes & Mauritz AB has become the first major fashion retailer to launch product transparency for all garments on hm.com. For each of its garments, H&M will now share details such as production country, supplier names, factory names and addresses as well as the number of factory workers. Customers can also find out the materials used to make a garment.
 
By sharing extended details on where its garments are made, H&M is making it easier for customers to make more informed choices when shopping. In addition, most of the H&M Home interior products sold on the company’s website will also have details enabling fashion lovers to make more informed choices, the company said in a press release.
 
“We are so proud to be the first global fashion retailer of our size and scale to launch this level of product transparency. We want to show the world that this is possible. By being open and transparent about where our products are made, we hope to set the bar for our industry and encourage customers to make more sustainable choices. With transparency comes responsibility, making transparency such an important factor to help create a more sustainable fashion industry,” said Isak Roth, head of Sustainability at H&M.
 
The transparency layer will be available in H&M’s 47 online markets starting April 23. Customers can also access this information when shopping in H&M’s physical stores by using the H&M app to scan the price tag on a product to see its details. 
 
With a business idea is to offer fashion and quality at the best price in a sustainable way, H&M is dedicated to transform the fashion industry and make it more sustainable – and more transparent, the release said.
 
In 2013, H&M was the first global fashion retailer to publish its supplier list online. Starting in 2017, the company implemented a transparency layer on a smaller scale with its Conscious Exclusive collections. (RKS)
 

Fibre2Fashion News Desk – India


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